Marketing Automation Specialist

Role Description

Marketing Operations & Systems

• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
• Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.
• Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
• Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.
• Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.
• Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.

Intent Data & Account-Based Marketing

• Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data.
• Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.
• Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.
• Monitor campaign performance and recommend optimization strategies based on engagement and conversion data.

Reporting & Analytics

• Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including:
• Marketing Qualified Leads (MQLs)
• Marketing Qualified Accounts (MQAs)
• Sales Accepted Accounts (SAAs)
• Sales Qualified Accounts (SQAs)
• Sales Qualified Opportunities (SQOs)
• Pipeline and revenue attribution
• Conversion rates
• Customer Acquisition Cost (CAC)
• Campaign ROI
• Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.
• Deliver weekly, monthly, and executive-level reports with actionable recommendations.
• Translate marketing data into strategic insights that support business growth and decision-making.

Process Improvement & Cross-Functional Collaboration

• Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.
• Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops.
• Identify operational inefficiencies and recommend process, technology, or data improvements.
• Help establish reporting standards and maintain a single source of truth for marketing performance.
• Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Qualifications

• 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a similar B2B marketing role.
• Hands-on experience with HubSpot administration, CRM management, marketing automation, and CRM integrations.
• Experience working in a B2B sales environment, collaborating closely with Marketing, Sales, and Revenue Operations teams.
• Strong understanding of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM).
• Experience building dashboards, reports, and marketing performance analytics, with the ability to translate data into actionable business insights for leadership.
• Experience with ZoomInfo or similar data enrichment platforms is highly preferred.
• Strong analytical, problem-solving, organizational, and project management skills, with exceptional attention to detail and data accuracy.
• Excellent written and verbal communication skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment.

Technical Skills

• Advanced proficiency in HubSpot, including:
• Marketing Hub
• CRM
• Workflows
• Lists and segmentation
• Reporting dashboards
• Lead scoring
• Campaign reporting
• Experience with ZoomInfo or similar intent data platforms.
• Experience working with CRM platforms and marketing automation systems.
• Strong Microsoft Excel or Google Sheets reporting skills.

Benefits

• 100% Remote Work - Enjoy the flexibility of working from anywhere!
• Paid Leave - Take time off to recharge, starting upon regularization.
• HMO Benefits - Comprehensive healthcare coverage as soon as you're regularized.
• Government-Mandated Benefits - All statutory benefits such as SSS, PhilHealth, and Pag-IBIG are fully provided.
• Fun & Collaborative Culture - Be part of a dynamic team that values creativity, innovation, and teamwork.

NOTE

This is a full-time employment position and NOT an Independent Contractor arrangement. It comes with government-mandated contributions and benefits. A background check is part of our hiring process and will be completed before moving to the job offer stage. We kindly ask applicants to have the necessary details ready in advance to keep things smooth and hassle-free.