Marketing Automation Specialist

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability. About My Amazon Guy My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses. We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer. MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence. Key Responsibilities Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic Remove deprecated workflows and redundant structures Deduplicate contacts and companies Redesign lifecycle stages for clarity and reporting integrity Establish naming conventions and governance standards Restrict permissions and prevent ad hoc workflow creation Document system architecture and operational processes Lifecycle Marketing & Automation Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer) Develop dynamic segmentation frameworks based on intent and readiness Design and optimize automated nurture journeys Align marketing automation with sales handoff rules Eliminate unnecessary broadcast email volume Ensure all workflows are tied to measurable revenue movement BDR & Marketing Alignment Align outbound outreach (ASIN review videos and follow-ups) with automation logic Prevent overlapping or contradictory messaging Ensure intent signals trigger correct actions Maintain clean routing and lifecycle transitions Connect human sales outreach with automation systems Attribution & Funnel Clarity Work across platforms including: HubSpot (CRM) ActiveCampaign Instantly Google Ads Meta Ads Retention.com WordPress GA4 Google Search Console Google Business Profile Trustpilot You will: Improve multi-touch attribution visibility Align ad reporting with lifecycle progression Reduce reporting ambiguity for leadership Marketing Infrastructure Protection Protect system integrity from short-term workarounds Maintain documentation and system clarity Serve as long-term owner of marketing systems governance Requirements 5+ years in Marketing Operations, RevOps, or Marketing Technology Deep, hands-on HubSpot experience (required) Proven experience cleaning and restructuring complex CRM environments Strong understanding of paid media funnels and conversion tracking Experience with lifecycle marketing, lead scoring, and segmentation frameworks Experience building or restructuring automation systems Comfortable enforcing governance and setting system standards Experience working with distributed teams (Filipino team experience preferred) A dual-monitor setup is required (at least 8GB of RAM) Must have at least 25 MBPS internet speed 40 hours a week, 8 hours a day Competitive salary base Permanent WFH setup Unlimited FREE access to MAG School courses and SOP Library! Work schedule is in EST (Monday-Friday only) Opportunities for professional development and career advancement #J-18808-Ljbffr