Marketing Automation Specialist
gorevita
We're looking for a Marketing Automation Specialist to build and optimize automated marketing workflows for healthcare clients. You'll create sophisticated campaigns that nurture leads and increase patient conversions. Responsibilities • Build and manage marketing automation workflows in HubSpot, ActiveCampaign, or similar • Create automated lead nurture sequences for different patient journeys • Set up and manage CRM integrations and data flows • Implement lead scoring and segmentation strategies • Create SMS and email automation for appointment reminders and follow-ups • Build automated reporting and dashboards for clients • Optimize automation workflows based on performance data • Implement tracking pixels and conversion tracking across platforms • Create forms, landing pages, and lead capture mechanisms • Train clients on marketing automation best practices • Ensure HIPAA compliance in all automated communications Requirements • 2+ years of marketing automation experience • Proficiency in HubSpot, ActiveCampaign, Marketo, or similar platforms • Understanding of CRM systems and data management • Experience with API integrations and webhooks • Knowledge of HTML/CSS for template customization • Strong analytical skills and data-driven approach • Experience with lead scoring and segmentation strategies • Understanding of the customer journey and lifecycle marketing • Familiarity with Zapier or similar automation tools • Excellent problem-solving and technical troubleshooting skills • Understanding of HIPAA and healthcare data privacy • Access to cutting-edge marketing technology • Work with diverse healthcare practices • Professional development and certification opportunities Apply for Marketing Automation Specialist Please fill out the form below and upload your resume to apply for this position. Full Name * Email Address * Phone Number Resume (PDF, DOC, or DOCX) * Click to upload resume PDF, DOC, or DOCX up to 10MB By submitting this application, you consent to our processing of your personal data. #J-18808-Ljbffr
Vacancy posted 4 days ago
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