Performance Marketing Lead (Conversion and Retargeting)

Job Description

Pink Notebook is a boutique travel company that pairs editorial curation with our own AI-powered search, built on small language models trained on hotels we’ve vetted by hand. We price below the major OTAs and still keep a healthy take rate. Our backers are some of the most experienced investors in travel, and we’re a team of fifteen working mostly between New York and London.

Our content and organic channels are working. People are finding us, reading us, and increasingly starting the checkout process. What we haven’t solved yet is getting them across the line. Travel is a long, considered purchase. Someone might discover a hotel through us in February, come back three times, and book in May. Our retargeting doesn’t reflect that yet, and that’s the problem we’d like you to own.

What you’d work on

You’d start with an audit of our funnel, tracking, attribution, and paid activity, including the Google Ads work we’ve been testing, and tell us honestly where we’re losing people and why. From there, you’d design and run a retargeting and conversion strategy built around how people actually plan trips. That means sequencing across channels over weeks or months, segmenting by intent and destination, and finding ways to bring people back that feel consistent with an editorial brand rather than a discount site. You’d work closely with our content, social, and product teams, and we’d expect you to set the measurement framework we judge the work by.

Who we’re looking for

You’ve driven conversion for a B2C business with a long, high-consideration purchase cycle, ideally in travel, hospitality, or luxury. You know retargeting deeply across Meta, Google, and email/CRM, and you’re comfortable with attribution when the path to purchase is messy and spans devices. You’re as interested in why a customer hesitates as in what the dashboard says. You can work with a lean budget and you’d rather show results than write decks. And you care about protecting a brand’s feel while you grow it.

How we’d work together

We’re open to the shape of this. Most likely it starts as a scoped audit and moves into an ongoing part-time engagement, with a path to a full-time leadership role if it’s a good fit on both sides. We’re an early-stage company, so cash compensation is modest. To make up for that, we’re offering meaningful upside tied to the results you drive, through performance-based fees linked to conversion and booking metrics, and equity for the right long-term partner. If you’d rather be paid on outcomes than on hours, this is a good fit.

To apply

Send us a short note about a conversion problem you solved in a long-cycle B2C business, what you changed, and what happened. A few paragraphs is plenty.