CRM & Retention Marketing Manager

Job Description

CRM & Retention Marketing Manager

Email, SMS, Direct Mail, Loyalty, Lifecycle

Petite Keep | Remote | Full-Time

About Petite Keep

Petite Keep is a rapidly growing DTC brand on a mission to reimagine keepsakes. We are building a category-defining brand rooted in personalization, craftsmanship, and meaningful moments. 

Our Petite Keep Core Values:

Customer Obsessed, always

Be curious, grow every day

Optimistic, high energy

Own the outcome

Dedicated to the details

The Role

Petite Keep is excited to welcome a CRM & Lifecycle Marketing Manager to own email, SMS, and direct mail — the channels where we talk to Petite Keep customers directly, and where our understanding of them shows up most. You'll report to the Senior Director of Growth and partner closely with our creative, ecommerce, and performance marketing teams to turn what we know about our customers into revenue: from the excited first-time gift-giver to the repeat parent building out a full collection.

This is a high-ownership, hands-on role at a company growing fast. You'll set the strategy for your channels and execute it, and live and breathe the Petite Keep customer from the top down (data, segments, cohorts) and the bottom up (individual stories, gifting occasions, all of the real reasons people choose PK).

This is a remote, full time position. 

What You'll Own

• Our Klaviyo program end-to-end: flows, segmentation, campaign calendar, testing agenda, deliverability, and list health across email and SMS.
• Our direct mail program — targeting, creative briefs, measurement, and ROI — and its growth as a channel
• Our loyalty & referrals program – rewards strategy and timing to drive repeat & incremental conversions 
• A segmentation and personalization strategy built around the moments that matter to our customers: due dates, wedding dates, gifting occasions, and milestones, so every message feels relevant, not generic
• Reporting on channel performance: revenue attribution, list growth, deliverability, and LTV.
• A testing roadmap across all retention channels 
• Lifecycle messaging that delivers a consistent and elevated Petite Keep experience in close partnership with our creative/brand team
• Vendor relationships (Klaviyo, direct mail partners, and more) and staying current on platform capabilities and industry best practices

What You'll Bring

• 4–7 years of experience in CRM, lifecycle, or email/SMS marketing at a DTC or ecommerce brand
• Extensive, hands-on Klaviyo expertise is a must, building complex flows and segments 
• Direct mail experience preferred
• A true love of data: you can pull your own reporting, understand attribution, slice and dice customer cohorts with precision 
• A genuinely curious, customer-obsessed mindset — you want to know the Petite Keep customer inside and out, from aggregate trends down to individual purchase moments
• A sharp eye for brand voice and an instinct for when a message feels off.
• Comfort operating in a small, fast-growing team where you own outcomes, not just tasks

Nice to Have

• Experience with SMS platforms and direct mail platforms (e.g., PostPilot).
• Experience scaling a CRM program at a fast-growing DTC brand.
• Shopify experience
• Experience with a higher price point lifestyle brand

Benefits

Paid Parental Leave

Unlimited PTO

10 paid holidays

Annual Petite Keep product allowance + employee discount

Monthly Wellness Stipend

$1,000 Educational Stipend

Employer-paid month long sabbatical after 5 years served