Manager, Lifecycle Marketing

Job Description

Location:

Remote First

Reports To:

Director, Lifecycle Marketing

Overview:

Full Glass Wine (FGW) is a venture-backed brand acquisition and management firm focused on rapidly acquiring direct-to-consumer (“DTC”) wine companies to build a multi-brand wine marketplace. We are revolutionizing the DTC wine industry with a focus on leveraging strategic investments to drive growth and operational efficiency, ensuring each brand reaches its full potential while maintaining its unique identity.  

The Manager, Lifecycle Marketing will play a crucial role in launching effective email and sms campaigns to support our ambitious growth objectives. This individual will be a key member of the Shared Services Team, reporting directly to the Director of Lifecycle Marketing. This individual will be responsible for developing and executing lifecycle marketing strategies to engage and retain customers at every stage of their journey. This role requires a deep understanding of customer behavior, data analysis, email marketing, and a passion for creating personalized marketing campaigns that drive customer loyalty and revenue growth, as email is a critical acquisition channel. 

What You'll Own:

Campaign Development and Execution:

• Plan, build, and launch multi-channel campaigns (email, SMS and direct mail) across four separate Klaviyo accounts, each with its own audiences, metrics, and sending patterns.
• Own segmentation strategy and campaign production processes that scale cleanly across the portfolio.
• Collaborate with the creative team to develop compelling content and messaging that resonates with target audiences.
• Identify and implement strategies to reward and incentivize loyal customers.

Customer Journey Mapping:

• Map out customer journeys and identify opportunities to enhance the customer experience at each touchpoint.
• Build automated workflows and triggers to deliver timely and relevant communications based on customer actions and milestones.
• Continuously test and optimize flow logic, timing, and offers

Data Analysis and Reporting:

• Monitor and analyze campaign performance, customer behavior, and key metrics to measure the effectiveness of lifecycle marketing efforts.
• Generate regular reports and insights to inform strategic decision-making and optimize future campaigns.

Cross-Functional Collaboration:

• Work closely with marketing, creative, and customer support teams to ensure a seamless and consistent customer experience.
• Collaborate with data analysts to leverage customer insights and optimize marketing efforts.

Continuous Improvement:

• Stay up-to-date with industry trends, best practices, and emerging technologies in lifecycle marketing.
• Continuously test and optimize marketing strategies to improve customer engagement and ROI.

Experience Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in lifecycle marketing or CRM within DTC.
• Proven track record of developing successful lifecycle marketing campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with Klaviyo or similar marketing automation platforms is a must.
• Excellent written and verbal communication skills.
• Creative thinker with a customer-centric mindset.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Experience in the wine, beverage, or consumer goods industry is a plus.

Annual Salary: $75,000