Social Media Marketing Manager

About the Role Our client, a vibrant and rapidly expanding consumer brand, is seeking a dynamic and creative Social Media Marketing Manager to join their dedicated marketing team. This is an exciting opportunity to lead and shape the social media presence of a well‑known brand, driving engagement, building community, and supporting overall marketing objectives. The ideal candidate is a social media native, deeply understanding the nuances of various platforms and experienced in developing and executing effective social media strategies. You will be responsible for creating compelling content, managing social media campaigns, and fostering meaningful interactions with our audience. This role requires a hands‑on approach, a keen eye for detail, and a passion for staying ahead of social media trends. You will work closely with the broader marketing team, contributing to integrated campaigns that enhance brand visibility and customer loyalty. The role is based in Welkom, Free State, ZA , and requires the candidate to be present in the office. Key Responsibilities Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and drive traffic/conversions. Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok). Create, curate, and schedule engaging and high-quality content, including text, image, and video posts. Monitor social media channels for trends, conversations, and customer feedback, responding promptly and professionally. Develop and execute social media advertising campaigns to reach target audiences and achieve campaign goals. Analyze social media performance metrics, providing regular reports with insights and recommendations for improvement. Collaborate with the marketing, sales, and product teams to ensure brand consistency and alignment of social media activities with broader campaigns. Stay up-to-date with the latest social media best practices, tools, and platform updates. Manage influencer collaborations and community engagement initiatives. Identify opportunities for social listening and brand reputation management. Requirements Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Minimum of 4 years of experience in social media marketing or community management. Proven track record of developing and executing successful social media strategies. In-depth knowledge of major social media platforms and their respective best practices. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Strong content creation skills, including basic graphic design and video editing abilities. Excellent written and verbal communication skills. Analytical mindset with experience in social media analytics and reporting. Ability to work collaboratively in a team environment. Passion for social media and staying current with digital trends. Benefits Competitive salary and benefits package. Opportunity to work with a recognized and growing brand. Be part of a creative and dynamic marketing team. Professional development and training opportunities. Contribute to impactful brand campaigns. Convenient office location in Welkom, Free State, ZA . #J-18808-Ljbffr