Marketing Analytics Lead: Attribution & Growth Insights

About Solace Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. Solace cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes. We're a Series C startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, Signalfire, and IVP. Our U.S. based team is lean, mission-driven, and growing quickly. Solace isn't a place to coast. We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way. Read more in our Bloomberg funding announcement here . About the Role We're building out our performance marketing function and looking for a Marketing Analytics Manager to own the measurement infrastructure that powers our growth decisions. This is a foundational role — you'll be the connective tissue between performance marketing and our data team, translating business questions into rigorous analytical projects and building toward a robust, multi-touch understanding of how our marketing spend drives patient acquisition and LTV. You'll own two critical work streams: incrementality and holdout testing methodology, and our internal attribution model — with a longer-term mandate to evolve that model into a full Marketing Mix Model (MMM). W hat You’ll Do Cross-Functional Project Management Between Performance & Data Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance Communicate findings, needs, and AI’s clearly to both technical and non-technical stakeholders Attribution Modeling Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time Translate attribution outputs into actionable channel-level insights for the performance marketing team Incrementality & Holdout Testing Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor Partner with channel owners (TOF, BOF, email, etc.) to run ongoing lift tests that validate true channel contribution Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team MMM Development (Long-Term Roadmap) Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies Partner with the data team on data pipeline requirements, model architecture, and validation approaches Help define the analytical roadmap for marketing measurement as Solace scales What Success Looks Like Building the measurement infrastructure that tells us what's working, what's not, and where to double down — so every dollar we spend moves us closer to the patients who need us most. Who You Are A collaborative partner who thrives on cross-functional work and constructive feedback. A strategic operator who can think holistically about the full funnel while staying curious and detail-obsessed in execution and logic A data-informed marketer who loves using experimentation and analytics to improve every touchpoint. A builder and optimizer who can bring structure and process to fast-evolving environments. Excited to contribute hands-on in a high-growth, mission-driven startup. What You Bring to the Table 6+ years of experience in marketing analytics, growth analytics, or a related quantitative field Strong working knowledge of incrementality testing, causal inference, and holdout methodology Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights Ability to translate complex analytical outputs into clear business recommendations Hands-on experience building or maintaining attribution models (multi-touch preferred) Familiarity with MMM concepts and experience working toward or within an MMM environment Proficiency in SQL; Python or R a strong plus Experience project managing analytics requests across data and marketing teams Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously A bias for action — you move fast, make sound decisions, and thrive under tight timelines. Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment, experience managing a team, lives in the Bay Area Who We Are We’re a team of ambitious, mission-driven individuals working to make healthcare more human. At Solace, you’ll have the opportunity to contribute meaningfully to one of the fastest-growing healthcare startups in the U.S. — where your work has a direct, visible impact on people’s lives. This is a fully remote position, but Bay Area preferred. Applicants must be based in the United States. Up for the Challenge? We look forward to meeting you. Fraudulent Recruitment Advisory: Solace Health will NEVER request bank details or offer employment without an interview. All legitimate communications come from official solace.health emails only or ashbyhq.com. Report suspicious activity to View email address on click.appcast.io or View email address on click.appcast.io. #J-18808-Ljbffr Solace