Product Content Strategist & Program Lead

Responsibilities and duties:

• Develop and manage the content strategy and editorial calendar for priority evangelism narratives, demos, videos, newsletters, social content, and thought leadership.
• Partner with Product, Product Marketing, Evangelism, and technical SMEs to translate complex technologies and product capabilities into clear, compelling narratives for enterprise audiences.
• Create and maintain hero narrative content, including presentations, demos, videos, visual storytelling, and reusable content assets.
• Manage video and demo production, including editing, packaging, publishing, and maintaining a regular content cadence.
• Repurpose and distribute high-value content across key moments and audiences, including internal field teams.
• Manage production of the team newsletter, content toolkits, and other recurring communications.
• Establish and manage content program processes, including briefs, templates, repositories, review workflows, production tracking, and publishing.
• Support program coordination across priority initiatives, including status reporting, stakeholder management, QA, and consistency across the demo and content library.
• Track content performance and engagement to identify opportunities for optimization, amplification, and reuse.

Requirements:

• Bachelor's degree required. MBA preferred, or equivalent professional experience.
• 7+ years of relevant experience in content strategy, product storytelling, product marketing, editorial strategy, technical marketing, or a related discipline preferred.
• Portfolio or work samples demonstrating strong narrative, visual storytelling, presentation, and content execution capabilities strongly preferred.
• Strong content strategy, editorial planning, and narrative development skills, with the ability to turn complex technology and SME input into compelling stories.
• Excellent writing, visual design, presentation, and content creation skills, with strong attention to craft and detail.
• Demonstrated ability to create polished presentations, videos, demos, and other executive- and customer-facing content.
• Strong program management and organizational skills, with experience managing content calendars, production workflows, multiple stakeholders, and deadlines.
• Ability to take work from rough SME input through polished execution, publication, and distribution with minimal supervision.
• Strong cross-functional collaboration and stakeholder-management skills.
• Working knowledge of social media and content-distribution best practices, particularly for B2B and technical audiences.
• Ability to quickly understand AI, APIs, workflows, and emerging technologies sufficiently to collaborate with technical experts and communicate their value.
• Experience with generative AI and modern content creation tools preferred.
• Adobe product, enterprise marketing, technical demo, and/or creative technology experience is a plus.

For a further discussion or to find out more, contact Itishree Mohanty on View phone number on us.fitly.work or apply now.