Digital Marketing Manager

IPS is seeking a Digital Marketing Manager to join our corporate team where your expertise and dedication will be valued and drive our success. Here you'll find a dynamic environment that offers job stability, professional growth, and competitive compensation. As a crucial member of our team, you'll support our locations around North America, partnering to ensure continued success. If you're detail‑oriented, dedicated, and thrive in a rapidly evolving setting, IPS is the perfect place for you to make a real difference. Responsibilities & Expectations The Digital Marketing Manager owns the technology, programs, and analytics that power and fuel IPS's demand generation and account‑based marketing efforts. Sitting at the intersection of marketing technology, data, and campaign execution, this role partners closely with the Revenue Marketing team to ensure marketing activations are efficient, effective, and aligned to revenue goals – identifying the right accounts, translating engagement into qualified opportunities, and equipping commercial teams with the insights needed to convert pipeline into revenue growth. Marketing Automation & Campaign Execution Serve as the HubSpot administrator, with end‑to‑end ownership of campaign setup, workflows, lead nurturing, list management, and reporting. Build and optimize multi‑touch nurture programs aligned to buyer journey stages. Develop and refine lead scoring models based on engagement signals, firmographic fit, and intent data. Establish and enforce HubSpot governance standards including naming conventions, data hygiene protocols, and user access controls. Configure and manage email marketing programs including segmentation, A/B testing, deliverability monitoring, and performance tracking. ABM Platform Management Own ABM platform, including account selection, audience configuration, intent monitoring, and integration with HubSpot and CRM. Execute account‑based programs in partnership with revenue marketing, targeting priority accounts and verticals. Use intent data to identify in‑market accounts and trigger coordinated marketing and sales engagement. Monitor account engagement and pipeline influence reporting and surface insights on a regular cadence. CRM Integration Manage and maintain the integration between HubSpot and CRM, ensuring accurate and timely synchronization of lead, contact, and account data. Define and document the lead handoff process between marketing and sales, including MQL criteria, routing logic, and SLA expectations. Work with the IT and CRM team to troubleshoot data issues, maintain field mapping accuracy, and support data hygiene across both platforms. Ensure campaign attribution is captured correctly in CRM to support pipeline and revenue reporting. Paid Digital Programs Execute paid search, paid social, and programmatic campaigns in close collaboration with revenue marketers, aligned with campaign priorities and target account strategies. Manage paid media budgets, providing reporting with clear visibility into spend, efficiency, and return. Partner with revenue marketers on campaign targeting, audience segmentation, and channel selection to maximize the impact of paid programs. Continuously test and optimize campaigns to improve lead quality and conversion. Analytics & Attribution Own marketing analytics and attribution, connecting HubSpot, ABM, and CRM data to provide a clear view of campaign performance and pipeline contribution. Develop and maintain a regular reporting cadence, covering MQL volume and quality, pipeline influenced, cost per lead, and channel performance. Partner with DOMO and CRM teams to develop dashboards that provide clear, actionable insights. Identify trends and optimization opportunities, translating data into recommendations that improve outcomes. MarTech Stack Management Own governance and performance of the MarTech stack, ensuring platforms are properly configured, integrated, actively used, and documented for continuity and onboarding. Evaluate and recommend new tools or platform changes based on business needs, team capacity, and budget, staying current on emerging MarTech and AI tools to keep IPS's stack competitive and efficient. Identify and implement automation opportunities, including AI‑driven workflows and personalization. Manage vendor relationships for marketing technology platforms, including contract renewals, support escalations, and platform training for marketing team members. Qualifications and Competencies 5+ years of experience in B2B digital marketing with hands‑on ownership of marketing automation and demand generation technology. Deep experience with HubSpot is required, including campaign build, workflow automation, lead scoring, list management, and analytics reporting. HubSpot certification is preferred. Proven experience using an ABM platform is required, preferably Demandbase. Experience integrating marketing automation with a CRM platform, preferably Microsoft Dynamics. Demonstrated experience with paid digital programs including Google Ads, LinkedIn Campaign Manager, and programmatic display. Strong analytical skills with the ability to build reports and dashboards, interpret performance data, and communicate findings to both technical and non‑technical audiences. Experience managing MarTech platforms including vendor relationships, governance, and documentation. Familiarity with data privacy requirements (CAN‑SPAM, GDPR basics) as they apply to email marketing and lead management. Bachelor's degree in Marketing, Business, Information Systems, or related field or equivalent demonstrated experience. Preferred Qualifications Demandbase certification or advanced platform experience including intent data configuration, account scoring, and Dynamics integration. Experience working in an industrial, manufacturing, or technical services B2B environment. Experience in a multi‑division or multi‑brand corporate marketing structure. Working knowledge of web analytics platforms (Google Analytics 4) and basic SEO principles. Experience operating in a multi‑division or multi‑brand environment. Why This Role Matters This role is the engine behind IPS's demand generation and digital pipeline programs, ensuring the right buyers are reached, improving the quality of opportunities delivered to sales with the intelligence, context, and timing that improve conversion and win rates, and marketing's contribution to revenue is visible, measurable, and continuously improving. You’ll Thrive at IPS If You… Lead with integrity and prioritize safety. You demonstrate high standards and commit to a safe, ethical workplace. Value teamwork and accountability. You work well with others, take responsibility, serve others, and deliver on your commitments. Focus on the customer. You are dedicated to providing an unmatched customer experience and exceeding expectations. Have an entrepreneurial spirit. You are proactive, innovative, and thrive in a fast‑paced environment. Communicate effectively and with purpose. You keep everyone informed with clear, concise communication. Stay curious and love to learn. You continuously seek new knowledge and grow personally and professionally. Benefits Paid Time Off (PTO) 401k Employer Match Bonus Incentives Tuition Reimbursement Program Medical, Dental and Vision plans Employee Assistance Program (EAP) And more! IPS is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. #J-18808-Ljbffr