Director of Marketing & Sales Optimization

A local homebuilder is seeking a strategic and results-driven Director of Marketing and Sales Optimization to lead the integration of marketing strategy and sales execution across its growing communities in Upstate South Carolina. This role is responsible for driving performance across the full customer lifecycle while continuously improving systems, processes, and team effectiveness.


This is a highly visible leadership position for a candidate who can balance strategic marketing leadership with hands-on sales management and operational execution.



Responsibilities:

• Sales Leadership & Performance:
  • Lead, coach, and develop the sales team to achieve key performance metrics including sales pace, tour-to-contract ratios, closings, and customer satisfaction
  • Conduct weekly sales meetings, performance reviews, and ongoing coaching to improve conversion and consistency
  • Manage the full sales lifecycle including lead follow-up, tours, contract execution, and closing timelines
  • Ensure proper CRM utilization for tracking leads, documenting customer interactions, and managing pipeline visibility
  • Recruit, hire, train, and onboard new sales professionals, fostering a culture of accountability and continuous improvement
  • Oversee relationship management with lenders, closing attorneys, and realtor partners to ensure efficient closings
• Marketing Strategy & Optimization:
  • Develop and execute integrated marketing strategies that drive qualified traffic, lead generation, and measurable sales outcomes
  • Oversee digital marketing strategies and campaigns (paid media, social, web) and evaluate ROI to optimize performance and cost efficiency
  • Ensure brand consistency across all channels including website, listings, signage, model homes, and customer touchpoints
  • Partner with internal stakeholders and external vendors to execute campaigns, community launches, and marketing initiatives
  • Leverage market data, buyer behavior, and competitive insights to inform positioning, pricing, and product strategy
• Operations, Systems & Customer Experience:
  • Own and optimize CRM and marketing technology platforms, ensuring accurate reporting and campaign attribution
  • Track and report on sales and marketing performance, providing insights and recommendations to leadership
  • Ensure a seamless and consistent customer experience from initial inquiry through closing
  • Guide the customer journey including tours, design meetings, pre-construction processes, and expectation setting
  • Maintain excellence in model home presentation, inventory readiness, and community standards
  • Drive continuous improvement in sales processes, automation, and operational efficiency
  • Collaborate cross-functionally with construction, design, and marketing teams to align timelines and customer expectations

• 7+ years of experience in sales, marketing, or a blended leadership role within homebuilding or residential real estate
• Bachelor's degree preferred; proven industry experience may be considered in lieu of a degree
• Proven success managing and coaching sales teams, improving conversion rates, and driving revenue growth
• Strong foundation in marketing strategy, including digital campaigns, lead generation, and performance analytics
• Hands-on experience with CRM systems (e.g., HubSpot) and sales/marketing technology platforms
• Strong understanding of the homebuying process and residential construction, or the ability to quickly develop this expertise
• Highly analytical, with the ability to translate data into actionable insights and strategy
• Excellent communication, leadership, and cross-functional collaboration skills
• Ability to balance strategic thinking with hands-on execution
• Willingness to travel across local Upstate South Carolina communities

• Base salary: $115,000 - $135,000, plus performance-based bonus aligned to sales and marketing performance metrics; total target compensation of approximately $200,000
• Opportunity to take ownership of a high-impact leadership role within a growing regional homebuilding organization
• Collaborative, entrepreneurial environment with strong executive leadership partnership
• Comprehensive health benefits, including medical, dental and vision coverage, effective the first of the month following hire
• Optional long-term and short-term disability coverage, and life insurance
• Paid time off: 3 weeks annually
• 401(k) plan eligibility after one month of employment
• Employer 401(k) match: 100% of the first 3% of employee contributions, plus 50% of the next 2%