Product Marketer
Dormont Manufacturing Company
About Instead Instead is reinventing tax technology. We are the first company in decades to receive IRS approval to e-file for Individuals, C Corps, S Corps, Partnerships, and Estates & Trusts. Our platform empowers tax professionals with AI-driven workflows, automated compliance, and seamless integrations. About the Role We are looking for a Product Marketer to own the positioning, messaging, and go-to-market strategy for Instead. You will translate our technical capabilities into compelling narratives that resonate with tax professionals, firm leaders, and the broader accounting industry. What You Will Do Own product positioning and messaging across all channels Create sales enablement materials, case studies, and competitive analysis Partner with product to shape launch strategies for new features and entity types Develop content that drives awareness and adoption among tax professionals Support demand generation campaigns with targeted messaging What We Are Looking For 3‑6 years of product marketing experience, ideally in B2B SaaS or fintech Strong writing skills — you can make complex products feel simple Experience working closely with product and sales teams Familiarity with the accounting or tax industry is a strong plus Data‑driven approach to measuring marketing impact Ability to work onsite in San Francisco #J-18808-Ljbffr
Vacancy posted 4 days ago
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