[SALES] Senior Business Development Manager, Commercial Display

Position Summary:

The Business Development Manager, TCL Professional plays a critical role in driving the growth and market expansion of TCL's Commercial Display business across North America. This position sits at the intersection of Sales, Product, Channel Strategy, and Partner Ecosystems, translating business objectives and market opportunities into scalable revenue growth through high-impact partnerships and solution-based selling.

Acting as a strategic bridge between TCL and its network of resellers, system integrators (SIs), distributors, and Pro-AV partners, this role ensures that TCL Professional solutions are effectively positioned, adopted, and expanded across key verticals. The Business Development Manager brings deep expertise in commercial display technologies, partner development, and consultative sales, and can translate go-to-market strategy into measurable business outcomes.

This role is ideal for a results-driven professional who understands not only how to drive sales, but how to build long-term partner ecosystems, influence buying decisions, and position integrated display solutions that meet evolving customer needs.

Duties may include but are not limited to:

• Business Development & Market Expansion
  
  
  
  • Develop and execute a comprehensive business development strategy to expand TCL's presence within the Commercial Display and Pro-AV market.
  
  
  • Identify, recruit, and onboard high-value partners, including resellers, system integrators, and distributors, to build a scalable and high-performing channel ecosystem.
  
  
  • Drive market share growth by aligning partner strategies with TCL's broader commercial objectives and vertical market opportunities.
  
  


• Partner Ecosystem & Relationship Management
  
  
  
  • Build and maintain strong, long-term relationships with key decision-makers, influencers, and strategic partners across the channel landscape.
  
  
  • Serve as the primary point of contact for partner engagement, ensuring alignment on business goals, solution positioning, and growth opportunities.
  
  
  • Proactively manage and resolve channel conflicts through clear communication and strategic alignment across internal and external stakeholders.
  
  


• Pipeline Development & Revenue Growth
  
  
  
  • Generate and qualify new business opportunities through networking, outbound outreach, industry events, and partner collaboration.
  
  
  • Own the full sales cycle, from lead generation through deal closure, ensuring a consistent and consultative approach to solution selling.
  
  
  • Achieve and exceed assigned revenue targets while building a sustainable pipeline that supports long-term business growth.
  
  


• Solution Selling & Go-to-Market Execution
  
  
  
  • Develop and deliver compelling sales presentations, product demonstrations, and tailored proposals that align TCL's solutions with customer needs and use cases.
  
  
  • Execute go-to-market strategies across partner channels, ensuring consistent messaging, positioning, and value articulation.
  
  
  • Represent TCL Professional at trade shows, customer meetings, and industry events to elevate brand presence and generate new opportunities.
  
  


• Forecasting, Insights & Operational Excellence
  
  
  
  • Maintain accurate sales forecasts and pipeline visibility, collaborating closely with internal teams to support inventory planning and channel optimization.
  
  
  • Monitor market trends, competitive activity, and pricing dynamics to inform strategy and identify growth opportunities.
  
  
  • Leverage data and insights to continuously refine business development approaches and improve sales effectiveness.
  
  

Qualification/Requirements:

• Must Haves:
  
  
  
  • 5+ years of experience in Digital Signage, Commercial Display, or Pro-AV sales and business development.
  
  
  • Proven ability to build, manage, and grow partner ecosystems, including resellers, distributors, and system integrators.
  
  
  • Strong understanding of commercial display technologies, including Large Format Displays, Interactive Flat Panels, dvLED, and Hospitality TV solutions.
  
  
  • Demonstrated success in driving revenue growth through consultative, solution-based selling approaches.
  
  
  • Excellent communication and relationship-building skills, with the ability to influence stakeholders at all levels.
  
  
  • Strong organizational, project management, and pipeline management capabilities in a fast-paced environment.
  
  
  • Ability to travel up to 50% to engage partners and support business development initiatives.
  
  


• Nice to Haves:
  
  
  
  • Experience working within consumer electronics, B2B technology, or display manufacturing environments.
  
  
  • Familiarity with vertical markets such as retail, corporate, education, or hospitality.
  
  
  • Experience collaborating with cross-functional teams including Product, Marketing, and Supply Chain.
  
  
  • Advanced proficiency in Microsoft Office tools, including Excel and PowerPoint, for reporting and presentations.
  
  
  • Strong analytical mindset with the ability to translate market data into actionable strategies.
  
  

Benefits :

• Vacation: Starting at 15 days per year


• Health & Wellness Days: 10 days per year (prorated based on start date)


• Paid Holidays: 12 days per year


• Medical Insurance


• Dental Insurance


• Vision Insurance


• 401(k) & Retirement Plan

Job Type: Full-Time Salary Range: $140,000 - $160,000 per year