Director, Product & Solutions Marketing - Integrated Marketing

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future. Summary: In this role, you will lead a team of product and solutions marketers responsible for developing and executing strategic marketing initiatives that support commercial growth, accelerate sales opportunities, improve customer retention, and strengthen Vizient’s market differentiation. You will combine deep healthcare expertise, strong product marketing discipline, and people leadership to guide messaging, positioning, go-to-market strategy, sales enablement, and competitive intelligence across a portfolio of solutions. You will set priorities for your team, coach and develop talent, and ensure marketing strategies are aligned with business objectives, product strategy, client needs, and revenue goals. You will collaborate with sales, product management, customer success, marketing, and executive stakeholders to translate complex healthcare and technology offerings into compelling, client-centric narratives that drive adoption, confidence, and measurable commercial impact. Responsibilities: Lead, coach, and develop a team of product and solutions marketers, establishing priorities, performance expectations, and development plans. Define and oversee product and solutions marketing strategies across assigned portfolios to support commercial objectives and market opportunities. Partner with sales leadership to identify enablement priorities and guide development of sales tools, competitive intelligence resources, buyer-facing content, and ROI models. Direct delivery of sales enablement programs and training initiatives that improve seller effectiveness and strengthen product positioning. Guide collection and analysis of competitive intelligence, industry trends, client insights, and sales feedback to inform strategic recommendations. Develop value propositions, messaging frameworks, and positioning strategies that resonate with healthcare leaders and decision-makers. Lead cross-functional go-to-market planning for new and enhanced solutions, ensuring alignment with product strategy and business objectives. Oversee development of market-facing content, including case studies, white papers, solution narratives, executive presentations, and thought leadership materials. Evaluate marketing effectiveness through performance metrics, adoption data, and stakeholder feedback, adjusting strategies to improve outcomes. Build scalable processes, tools, and best practices while fostering a collaborative, high-performing team culture. Qualifications: Relevant degree preferred. 7 or more years of relevant experience required. People leadership experience required. Experience leading product marketing, solutions marketing, or go-to-market functions within healthcare, healthcare technology, SaaS, analytics, or related industries. Demonstrated success developing product positioning, messaging strategies, sales enablement programs, and commercial growth initiatives. Strong knowledge of healthcare market dynamics, client buying behaviors, and competitive landscapes. Experience partnering with executive leaders and influencing cross-functional business decisions. Exceptional strategic thinking, analytical, communication, and presentation skills. Ability to translate complex technical concepts into compelling client-focused value propositions. Experience leveraging market intelligence, performance metrics, and customer insights to drive business outcomes. Estimated Hiring Range: At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $102,400.00 to $179,000.00. This position is also incentive eligible. Vizient has a comprehensive benefits plan! Please view our benefits here: Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law. Working at Vizient means making a difference in today’s dynamic health care industry, every day. Our mission is to connect health care organizations and providers with the knowledge, solutions and expertise that enable them to accelerate their clinical and operational performance. Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States. We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good. Across our enterprise of companies, we have the scale and depth to deliver exponential impact across the continuum of care: Provista – Proven supply chain partner specializing in extended, diagnostic and preventive care facilities, including surgery centers, home health and senior living Apexus – The exclusive contractor for 340B Drug Pricing Program, managed by the Health Resources and Services Administration aptitude – The industry’s first online direct contracting market, supporting self-contracting activity between hospitals and suppliers. Sg2 - Providing a unique blend of analytics, intelligence, consulting and education to enable health system leaders to integrate strategic growth and performance across the continuum of care. Click here for Vizient Careers Home Page.