CRM Specialist (Philippines, Remote)

Email & CRM Specialist (Klaviyo – Retention Focus) Location: Remote (overseas, US hours) Overview Own retention marketing across email (and potentially SMS) with a focus on design, execution, and performance. This role is responsible for creating high‑quality, on‑brand campaigns and flows that drive repeat purchase, LTV, and engagement. Key Responsibilities Campaigns & Flows Build and deploy email campaigns and automated flows in Klaviyo (welcome, post‑purchase, winback, browse/cart abandonment, product launches, promos, etc.) Manage basic SMS/postscript campaigns if applicable Design & Content Design on‑brand, high‑converting email templates (mobile‑first) incorporating product imagery, UGC, and brand guidelines Collaborate with internal stakeholders for copy direction; ensure clear, conversion‑focused structure and CTAs Test creative variants (subject lines, layouts, offers, content blocks) Segmentation & Targeting Create and optimize Klaviyo segments and lists for targeted messaging (high‑value customers, lapsing, new customers, etc.) Ensure good list hygiene and deliverability best practices Analytics & Optimization Track and report on core CRM KPIs (open rate, CTR, revenue per send, unsubscribe, spam rate, LTV impact) Propose and run A/B tests and iterate based on performance Surface learnings and recommendations to the broader marketing team Requirements 2–4+ years hands‑on in email/CRM for DTC/e‑commerce brands Strong Klaviyo experience (flows, campaigns, segments, reporting) Solid email design skills (Figma/Photoshop or similar; comfort working within templates) Understanding of retention and lifecycle strategy (from first purchase to reactivation) Understanding of and proficiency with AI tools like Claude Cowork Attention to detail; comfortable owning end‑to‑end QA before sends Nice to Have Experience with PostScript or other SMS platforms Experience working with video/UGC assets in email Familiarity with Amazon customer data handoffs into CRM (if applicable) LOGISTICS This is a full-time remote position (40 hours per week) with a 30-day probation period to ensure smooth onboarding and performance alignment. There are opportunities for pay increases as you take on greater responsibility and perform well. Tech stack: Klaviyo • Postscript • Shopify Plus • Attentive • Figma • ChatGPT / Claude • Slack • Notion #J-18808-Ljbffr