Performance Marketing Specialist

We are adding a Performance Marketing Specialist to our Marketing team! The Performance Marketing Specialist is responsible for planning, executing, optimizing, and analyzing paid digital marketing campaigns that drive customer acquisition, revenue growth, and advertising efficiency. This role manages performance marketing initiatives across retail media networks, Google ads, paid social platforms to maximize campaign effectiveness while supporting overall business objectives and directly communicating with clients and internal teams to ensure campaign success. Who we are: At Powerplay, we don’t just keep up with change—we run straight at it. We’re a team of retail and e-commerce experts that blend deep retail know-how with startup-level energy. We bring fresh ideas, sharp execution, and serious results to brands ready to scale. From strategy to shelf (and screen), we fast-track timelines, open new channels, and fuel brand growth like it’s our job—because it is. We work with big-name brands you know, love, and probably have in your cart right now. From beauty to tech, toys to lifestyle, we partner with household names and niche brands alike, helping them scale with the biggest players in retail. We’re talking Amazon, TikTok Shop, Walmart, Target, Best Buy, and more—every major platform, every key retailer, both online and in-store. We’re proud to be a top Amazon reseller with no plans on slowing down. Our crew? A tight-knit team with 250+ years of combined experience and a shared obsession with what’s next. We work smart, move fast, and actually like each other. Titles take a backseat to action. We believe great ideas come from everywhere, and our culture reflects that—collaborative, creative, and a little bit scrappy in the best way. We’re privately held and deeply rooted in doing great work with great people. We enjoy our weekly happy hours, the occasional potluck, and genuinely care about giving back—volunteering and supporting causes that matter to our team and community. Everyone’s voice matters, ideas fly fast, and no one’s afraid to roll up their sleeves. We take pride in what we do, who we do it for, and the way we do it. The future of retail? We’re already on it. Powerful solutions. Real results. Every brand. Every channel. Since 2007. Who you are: You're a curious, data-driven marketer who loves turning insights into results. You thrive in a fast-paced environment, enjoy testing new ideas, and know how to balance strategy with execution across paid search, social, and retail media channels. You're comfortable digging into the numbers, communicating with clients, collaborating with teammates, and continuously optimizing campaigns to drive growth. Most importantly, you're proactive, adaptable, always looking for the next opportunity to improve performance, and want to work with a team of professionals who get stuff done! Responsibilities include: Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, including Search, Shopping, Display, YouTube, and Performance Max. Manage paid social advertising campaigns across platforms such as Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, and other emerging channels as appropriate. Plan, execute, and optimize retail media advertising campaigns across platforms such as Amazon Ads, Walmart Connect, Criteo, Target Roundel, and other retail media networks. Monitor campaign performance daily and make strategic optimizations to improve Total Advertising Cost of Sales (TACoS), cost per acquisition (CPA), click-through rate (CTR), conversion rate (CVR), and overall marketing efficiency. Communicate campaign performance to clients, providing actionable insights and recommendations for improvement. Collaborate with internal teams (creative, analytics, and account management) to develop comprehensive strategies and execute campaigns. Provide in-depth reporting on campaign performance, highlighting key trends, challenges, and opportunities. Share regular reports on key performance metrics with clients, ensuring clear communication on campaign outcomes. Stay up-to-date on advertising features, best practices, AI enhancements and industry trends. Other duties as assigned Qualifications: Bachelor’s degree in Marketing, Advertising, Communications or related field preferred OR equivalent experience 2+ years of experience in Paid Advertising or digital marketing Hands-on campaign management experience, strongly preferred Excellent written and verbal communication skills Proficient with Microsoft Office Suite Strong knowledge of Amazon Advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), Google Ads, Meta Ads Manager or other paid social platforms Experience in data analysis and campaign optimization to improve performance. Excellent written and verbal communication skills for client-facing interactions and internal team collaboration. Proven ability to think strategically while managing day-to-day execution of campaigns. Strong organizational skills and ability to manage multiple projects simultaneously Experience using tools like Amazon Advertising Console, Amazon Attribution, Google Analytics, or other performance tracking tools is a plus. Ability to work independently, solve complex problems, and work collaboratively in a fast-paced environment. Proficient with Microsoft Office Suite Hybrid out of Mendota Heights, MN preferred, will consider fully remote What we offer: We provide competitive salaries and benefits to make sure you and your families are taken care of. This includes: 401k with a non-elective 3% contribution from Powerplay 75% of monthly insurance premiums paid for by Powerplay 9 paid holidays, plus week off between Christmas and New Year’s 15 days PTO upon hire flexible work environment cell phone reimbursement frequent food trucks, when in season opportunities to learn and grow in your career! #J-18808-Ljbffr Powerplay Retail™