Marketing Manager

Lease-Up Marketing Manager

The Lease-Up Marketing Manager is responsible for leading and executing marketing initiatives for both new multifamily developments and the corporate brand. This role manages the complete marketing lifecycle of a property, from naming and brand creation through lease-up and stabilization, while also supporting company-wide branding, digital presence, and marketing communications. The ideal candidate is a strategic and creative marketer with strong project management skills who can balance property-level campaigns with broader corporate marketing initiatives.

Key Responsibilities

Property Branding & Lease-Up Marketing

• Lead the creation and development of property brands, including property naming, logo development, messaging, positioning, and visual identity.
• Conduct market research, competitive analysis, and demographic studies to identify unique market opportunities.
• Develop and execute comprehensive lease-up marketing plans from pre-development through stabilization.
• Create property-specific marketing collateral, signage, brochures, presentations, leasing tools, and promotional materials.
• Coordinate grand opening events, broker outreach programs, resident events, and community partnerships.
• Monitor leasing performance, occupancy trends, and campaign effectiveness to support stabilization goals.
• Partner with development, construction, operations, and leasing teams to ensure marketing efforts align with project milestones and timelines.

Corporate Branding & Marketing

• Maintain and strengthen the company's overall brand identity across all internal and external communications.
• Develop and manage corporate brand standards, messaging, and visual consistency.
• Create and update company marketing materials, including presentations, brochures, investor materials, recruiting assets, and company profiles.
• Develop branded development marketing materials, including lookbooks, project summaries, investment presentations, community profiles, and project showcases.
• Support employer branding initiatives to enhance company visibility and attract top talent.
• Collaborate with leadership to promote company achievements, milestones, awards, and community involvement.

Social Media & Content Management

• Develop and manage social media strategies for both corporate and property-level accounts.
• Create and maintain monthly social media content calendars.
• Produce, schedule, and publish engaging content across social media platforms.
• Coordinate photography, videography, and creative content to support marketing campaigns.
• Monitor engagement, audience growth, and performance metrics to optimize content strategy.
• Ensure consistent brand messaging across all digital channels.

Website Management & Digital Marketing

• Maintain and update the company website to ensure accurate, engaging, and current content.
• Manage property websites throughout development, lease-up, and stabilization phases.
• Coordinate website enhancements, landing pages, SEO initiatives, and user experience improvements.
• Oversee online listings, directory management, and reputation management efforts.
• Manage digital advertising campaigns, including search, display, social media, retargeting, and email marketing.
• Analyze website traffic, lead generation, and campaign performance to improve marketing effectiveness.

Creative & Vendor Management

• Coordinate the creation of photography, videography, renderings, virtual tours, signage, and other visual assets.
• Manage relationships with agencies, designers, printers, photographers, and marketing vendors.
• Review and approve marketing materials to ensure quality, brand consistency, and strategic alignment.
• Oversee production schedules and project timelines for all creative initiatives.

Project Management & Reporting

• Manage multiple marketing projects simultaneously across property and corporate initiatives.
• Develop marketing budgets and monitor expenditures to ensure cost-effective execution.
• Track marketing performance metrics and prepare regular reports for leadership.
• Identify opportunities to improve processes, increase brand awareness, and enhance leasing performance.
• Ensure all marketing activities support company growth objectives and operational goals.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Real Estate, or a related field.
• 3+ years of marketing experience, preferably in multifamily housing, real estate development, property management, construction, or hospitality.
• Experience managing social media platforms, content calendars, websites, and digital marketing campaigns.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent written, verbal, and visual communication skills.
• Proficiency in Microsoft Office, social media management tools, website content management systems, and marketing analytics platforms.

Preferred

• Experience with multifamily lease-ups and new development marketing.
• Knowledge of website platforms, SEO, and digital advertising.
• Experience with Adobe Creative Suite, Canva, or other design software.
• Familiarity with CRM, property management, and leasing software platforms.
• Understanding of Fair Housing regulations and multifamily marketing best practices.

Core Competencies

• Lease-Up Marketing
• Brand Development & Positioning
• Corporate Branding
• Social Media Strategy & Content Creation
• Website Management
• Digital Advertising & Lead Generation
• Project Management
• Creative Direction
• Market Research & Analysis
• Vendor Management
• Event Planning
• Budget Management
• Cross-Functional Collaboration

Success Metrics

• Achievement of lease-up and stabilization goals.
• Occupancy growth and leasing velocity.
• Brand awareness and market recognition.
• Social media engagement and audience growth.
• Website traffic, lead generation, and conversion performance.
• Quality and consistency of corporate and property branding.
• On-time delivery of marketing projects and development materials.
• Marketing campaign ROI and budget performance.