Paid Media Specialist

Job TitlePaid Media SpecialistJob DescriptionI. Job Summary | Major goals and objectives.The Paid Media Specialist will be responsible for planning, optimizing, implementing and analyzing paid search engine marketing campaigns and paid social media campaigns on the behalf of our clients. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the campaign lifecycle from planning to implementation to reporting and renewal.II. Essential Job FunctionsWeight % Accountabilities, Actions and Expected Measurable Results50%Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)10%Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components10%Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads10%Quality control trafficking creative and ad tags using 3rd party ad server tools.10%Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillmentCompile keyword lists and generate/edit ad copy and ad groups.10%Leverage tech platforms to provide specialized reporting and strategy recommendations.Stay up-to-date on latest platform changes, new channels, competitive landscape, and best practicesWork across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs.100%III. Minimum Qualifications and Job Requirements | All must be met to be considered.Education:Bachelors Degree in Business, Communications, Marketing or related field (and/or equivalent, relevant work experience).Experience:1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategiesSpecific Knowledge, Skills and Abilities:Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)Up-to-date with the latest trends and best practices in paid search and paid social mediaMust be a self-driven multi-tasker who’s comfortable working in a fast-paced, deadline-driven environmentMust have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detailExcellent analytical, organizational, project management and time management skills% Travel Required (Approximate): < 10%#LI-CM1It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io requires employees entering its workplaces or performing work offsite to verify and provide proof of full COVID-19 vaccination. This is a condition of employment unless an applicant is eligible, under applicable law, for a medical or religious accommodation, or as otherwise required under applicable law.Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: #LMG#SummaryLocation: Connecticut-StamfordType: Full time