Director of Marketing

Purpose

To manage the Marketing and Leasing functions within the community enabling it to reach and maintain an acceptable stabilization rate. The Marketing/Leasing Director shall carry out aggressive marketing and leasing activity resulting in an acceptable number of move-ins according to market conditions and agreed amount.

Essential Functions

Job Functions

• Assist with the development and implementation of a comprehensive and innovative marketing plan.
• Meet and Exceed all Sales metrics regarding lead development, inquiries, and closing ratios
• Set and meet goals in consultation with the Executive Director and designated other community staff.
• Maintain accurate and complete up to date Leasing and marketing records – Reporting, Daily activity in Vitals.
• Maintain an appearance and grooming level to reflect our professional standards.
• Prepare all contract documents accurately, completely and process in the proper manner.
• Practice the highest standards of ethics, honesty and accuracy in describing our programs, policies and procedures.
• Be current on industry trends and local competition. Update competitive analysis quarterly.
• Maintain accurate and up to date unit inventory records
• Strive continuously to improve selling techniques and contribute to overall philosophy of our marketing programs
• Train all appropriate on-site staff in Leasing and Sales – Process any techniques.
• Monitor daily that all rooms are in “ready condition” to show timely follow-up on every lead.
• Initiate and follow through on all apartment modification requests.
• Ensure that related marketing expenses are within budget.
• Develop and implement a sound community awareness program (churches, groups, organizations, civic leaders, etc.).
• Review and approve all marketing bills to be paid.
• .Assist with the placement and development of local advertising.
• Participate as a Manager on Duty during assigned week-ends.
• Any other tasks, assignments, projects or requests as deemed by management.
• Responsible for coordination of new move-ins.
• Assist with the placement and development of local advertising.

Qualifications

• Must be 21 years of age or older.
• Must read, write, speak and understand English.
• Computer literate.
• Knowledgeable of applicable state regulations.
• Previous sales or leasing experience.
• Patience, tact, enthusiasm and positive attitude toward the elderly.
• Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds.
• Must be able to squat, reach and stretch without distress. Must be able to tolerate extended periods walking, standing.
• Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds.
• Must be able to squat, reach, and stretch without distress. Must be able to tolerate extended periods walking, standing.