Brand Manager

The Brand Manager at the Whitewater Center (Whitewater) manages the communication and execution of the Whitewater brand across a variety of marketing channels. This position will manage the distribution, execution, and analysis of Whitewater's various marketing campaigns with a specific focus on owned (digital and physical), paid, and earned channels. The Brand Manager is an on-site, full-time, benefits eligible position.

Responsibilities

• Lead and manage the marketing team in developing integrated marketing plans for campaigns and activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing.
• Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
• Partner with Whitewater teams to tailor marketing plans to meet each team's specific needs, maximizing campaign impact.
• Represent the marketing team with cross functional teams to ensure development and execution of brand promise.
• Manage the development of campaign briefs, including external and internal research presentations, document creation, and scheduling and coordination of meetings and project milestones.
• Oversee the communication with brand partners and external vendor projects.
• Analyze campaign performance across channels to ensure goals and KPI's are met.
• Manage all paid advertising placements for the Whitewater brand.
• Identify, develop, and execute earned media opportunities with digital platforms, print publications, tourism entities, social media influencers, and outdoor lifestyle brands.
• Manage Whitewater's social and community presence on various platforms.
• Direct all aspects of third-party media, photography, and film coverage of Whitewater locations and programming.
• Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
• Assure trackable and data driven recaps and reports for all marketing efforts.
• Project manage other marketing projects including programming, grassroots and community marketing efforts, product naming, photo/video shoot coordination.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, or related discipline.
• 5+ years relevant marketing experience.
• Strong project management skills
• Intellectual curiosity and strong critical analysis skills.
• Efficient and effective written and verbal communication skills.
• Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Physical Demands

• Ability to work outdoors for extended periods in all weather and environmental conditions.
• Must be able to lift and carry at least 50 pounds.
• Must be able to bend, stand, lean, and kneel on a regular basis and for sustained periods of time.
• Must be able to safely self-transport over uneven terrain or in a confined space.
• Must be able to work in shared spaces with other employees and customers.
• All positions at Whitewater require employees to report and work onsite at Whitewater locations.

Benefits

• Access to the Whitewater Center's pass activities
• Staff discount program and pro deals
• Medical, Dental, Vision, FSA
• 401(k)

Overview of Department

Marketing, Finance, and Human Resources professionals work together to advance Whitewater's mission, cultural goals, and brand communication. These positions support all employees and facilitate guest touchpoints both on-site and externally.

Working at Whitewater

Whitewater's mission is rooted in the belief that we all share a genetic code that compels us to play outside and share these experiences with others. This mission is accomplished through promoting access and opportunities to play outside and bring people together. Our approach is simple: Make it compelling and easy to engage with nature and invite others to join.


Legal Disclosures

The Whitewater Center provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Whitewater Center complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

NOTICE : Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. The Whitewater Center is an employer that participates in the E-Verify program.