Senior Director, Strategy

Senior Director, Strategy

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Senior Director within the Strategy group will contribute to the strategic marketing direction for our clients, based on company objectives, data-driven customer insights, and competitive assessments. He/she must be a subject matter expert in consumer-centric marketing. This role requires an exceptionally motivated and passionate individual who is highly driven, talented, and hardworking and who wants to be rewarded for creating significant growth for Targetbase.

MAIN RESPONSIBILITIES

Possesses overall responsibility for the strategic deliverables for assigned projects

Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing

Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients

Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is "on strategy"

EXPERIENCE & EDUCATION

Minimum of 10+ years of business experience in consumer/strategic marketing

Proven success in managing, developing, and launching consumer-centric marketing initiatives

10+ years of experience gained in 2 or more industry sectors, e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising

Experience in consultative selling is a plus

Minimum requirements include a Bachelor's Degree; a Master's Degree is preferred

KNOWLEDGE & ABILITY

Proven ability to create and deliver marketing strategies

Proven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behavior

Proven ability to build and maintain positive trusted relationships with internal and external clients

Strong presentation skills with the ability to think on his/her feet

Strong collaboration and listening skills

We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Raleigh, NC area and willing to be in office on required days