Creative Director

Back on My Feet (BoMF) combats homelessness through the transformative power of running, community, and essential support services. Operating across 14 U.S. markets, BoMF recruits members at residential facilities, starting with a commitment to early morning runs and building toward employment placement and housing stability. Since 2007, BoMF has served thousands of individuals experiencing or at risk of homelessness — proving that progress begins one mile at a time. About the role Back on My Feet is seeking a driven, creative, and operationally excellent Creative Director — Marketing & Events to lead the full portfolio of BoMF's national events and own the organization's social media presence. This is a senior, cross‑functional role that sits at the intersection of brand, community engagement, and fundraising — bringing BoMF's mission to life on race courses, in ballrooms, and across digital platforms every single day. What you’ll do Event Planning & Execution Own the full lifecycle of BoMF's national event calendar — from concept through post‑event wrap — including 5K races, Marathon Day pre‑race brunches (Philadelphia, Boston, Chicago, New York), BoMF Bash galas, FundRacing activations, and ad‑hoc local activation events. Develop and manage event production timelines, run‑of‑show documents, budgets, vendor contracts, and staffing plans for all national events. Lead on‑ground execution at flagship events, serving as the primary point of contact for venue partners, vendors, sponsors, and volunteers. Build and manage event registration and RSVP workflows using BoMF's event platforms (OneCause Events, Haku, and related tools), including sponsor benefit management, communications, and site setup. Collaborate with the Senior Director of FundRacing and Development team to integrate fundraising goals into event strategy — including donor stewardship moments, sponsor recognition, and impact storytelling. Coordinate event day sponsorship activation, signage, merchandise, and branded experiences consistent with BoMF's 2026 brand standards. Conduct post‑event debriefs, track attendance and revenue performance, and deliver actionable recaps to leadership. Own BoMF's national social media presence across Instagram, Facebook, LinkedIn, and emerging platforms — setting strategy, managing the content calendar, and ensuring consistent brand voice and visual identity. Develop and execute platform‑specific content strategies that grow audience, drive engagement, support fundraising campaigns (e.g., Miles That Matter, Global Running Day), and amplify organizational impact stories. Direct content creation — including copy, graphics, short‑form video, and Reels/Stories — working with internal staff, freelancers, and campaign. Manage community engagement: monitor channels daily, respond to comments and DMs, and proactively identify partnership and co‑creation opportunities with influencers, running community figures, and corporate partners. Build and maintain a content library of member stories, event moments, and mission‑driven assets for use across digital and printed channels. Track, analyze, and report on social media KPIs — reach, engagement rate, follower growth, campaign‑specific metrics — and continuously optimize strategy based on performance data. Ensure social media content aligns with active fundraising campaigns, BoMF Bash and event marketing timelines, and national brand guidelines. Brand & Creative Direction Serve as the steward of BoMF's brand identity across all consumer‑facing channels — ensuring design, copy, and creative assets consistently reflect brand guidelines. Produce and/or direct creation of marketing collateral including event invitations, sponsorship decks, digital graphics, email assets, and campaign toolkits using Canva and/or Adobe Creative Suite. Partner with national and local market teams to develop locally relevant event and campaign materials while maintaining brand integrity. Manage relationships with freelance designers, videographers, photographers, and production vendors. Cross‑Functional Collaboration Partner with Development, FundRacing, and Program teams to integrate mission storytelling into events and digital content. Collaborate with Territory VPs and local Executive Directors to support chapter‑level event execution and local social media co‑activation. Work with the Corporate Partnerships team to fulfill sponsor marketing benefits tied to events and digital placements. Qualifications Required 5–8 years of progressive experience in event production, marketing, or creative direction — ideally within a nonprofit, running/endurance sports, or mission‑driven brand context. Demonstrated track record of producing large‑scale public events (500+ attendees) from end‑to‑end, including multi‑city or national event portfolios. Hands‑on social media management experience across Instagram, Facebook, LinkedIn, and short‑form video (Reels, TikTok); proven ability to grow audiences and drive campaign engagement. Strong visual design sensibility with proficiency in Canva; working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere) a significant plus. Experience with event management platforms (OneCause, Eventbrite, Haku, or equivalents) and social media scheduling/analytics tools (Hootsuite, Sprout Social, Later, or equivalents). Exceptional project management skills — comfortable owning multiple concurrent workstreams with competing deadlines; proficiency in project management tools (Asana, Monday.com, or similar). Strong written communication skills with demonstrated ability to craft compelling, brand‑appropriate copy across channels. Bachelor's degree in Marketing, Communications, Event Management, Nonprofit Management, or related field (or equivalent professional experience). Preferred Experience in the running, endurance sports, or fitness industry — personal participation in running or endurance events strongly preferred. Familiarity with peer‑to‑peer fundraising platforms, FundRacing programs, or cause‑marketing campaigns. Experience managing influencer or ambassador partnerships and co‑branded content activations. Working knowledge of Salesforce CRM or equivalent donor/constituent management systems. Prior experience with cause or mission‑driven brands, homelessness services, or social services organizations. Travel required 10‑15% — higher during peak racing months. #J-18808-Ljbffr