Generative Search Strategist

Abbott seeks a Generative Search Strategist to optimize the company's digital presence across search engines and AI-driven discovery platforms. The role involves developing and executing SEO and generative search strategies, establishing governance frameworks, and ensuring Abbott's content remains visible and relevant in evolving search ecosystems.

Responsibilities

• Define and execute traditional and generative search strategies across Abbott's corporate digital properties
• Establish operating models and governance to drive cross-functional integration and delivery
• Conduct digital ecosystem audits to identify gaps impacting generative performance and recommend solutions
• Build and maintain AI-search roadmaps aligned to brand and business objectives
• Develop training resources and provide guidance to content creators and digital teams on search best practices

Requirements

• Bachelor's degree in marketing, digital communications, or related field
• 8–10+ years of experience in search, digital marketing, or content optimization
• Deep knowledge of modern SEO and generative search optimization concepts
• Proficiency with SEO tools such as Google Search Console, Analytics, SEMrush, or Ahrefs
• Understanding of how AI search engines retrieve, synthesize, and surface content
• Strong collaboration and communication skills across cross-functional teams
• Forward-thinking mindset with curiosity about AI-driven search trends and experimentation