Marketing Events Account Lead

Marketing Events Account Lead

Your Journey at Crowe Starts Here:

At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you're trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That's why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.

Job Description:

The Marketing Events Account Lead is responsible for the operational planning, project management, and execution of assigned account events. This role serves as the primary event operations contact for aligned business units, partnering with stakeholders to understand event objectives and deliver high-quality experiences through effective planning, budget management, vendor coordination, and logistics execution.

The ideal candidate brings strong event management, project management, and operational expertise, with a focus on process improvement, attention to detail, and exceptional client service. This role reports to the Firmwide Event Leader and is part of the Strategic Growth Office.

Key Responsibilities:

• Serve as the primary operational contact for assigned account events.
• Lead planning and execution of market-facing events, leadership meetings, and internal events.
• Develop and manage event project plans, including objectives, timelines, budgets, resources, logistics, technical requirements, and vendor coordination.
• Coordinate event intake, scheduling, and resource allocation in partnership with event and business leaders.
• Ensure events are delivered on time, within budget, and in compliance with firm policies and established processes.
• Identify, source, and manage vendors based on event requirements and business needs.
• Collaborate with internal teams and external partners to support successful event execution and issue resolution.
• Facilitate attendee and engagement data handoff to marketing and sales teams for post-event follow-up and reporting.
• Recommend process improvements and operational efficiencies to enhance event delivery and attendee experience.

Note: This role is responsible for event operations and production excellence. It does not own event messaging, promotional strategy, or audience targeting.

Qualifications:

• Hands-on corporate event planning, logistics, and execution experience, preferably within a professional services environment.
• Demonstrated experience managing projects, budgets, timelines, and resources across multiple events.
• Experience establishing event objectives and measuring outcomes or ROI.
• Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Ability to build effective working relationships with stakeholders at all levels, both internally and externally.
• Strong communication, problem-solving, and decision-making skills.
• Process-oriented mindset with the ability to analyze trends and recommend improvements.
• High level of professionalism, discretion, and confidentiality.
• Advanced proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Ability to thrive in a fast-paced environment with changing priorities and deadlines.
• Experience working within a distributed or remote operating model preferred.

Requirements:

• Minimum of 5 years of experience in event management, event operations, marketing operations, or a related role.
• Professional services experience preferred.
• Associate's or Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Ability to work flexible hours as needed to support events and business priorities.
• Ability to travel periodically for event support, training, and team meetings.
• Remote position with the option to work from a Crowe office when available.

Preferred Knowledge:

• Event management, registration, attendee engagement, and related event technologies.
• Event industry trends, vendors, and best practices.
• Experience partnering with client service teams and supporting firm standards and processes.

We expect the candidate to uphold Crowe's values of Care, Trust, Courage, and Stewardship. These values define who we are. We expect all of our people to act ethically and with integrity at all times.