Paid Media Strategist (Remote US)

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology designed by us that emphasizes SQLs and Customers over traditional MQL metrics. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses. Internally: Account Strategist, Paid Media Roles & Responsibilities Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer 3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads, and others Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance Ability to drive results and measure via OCT Proven and measurable success with mid‑market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you are a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You are quality‑obsessed and have not lost your soul for advertising Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations Travel to visit clients approximately once per year, per client or as needed What Success Looks Like You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid‑tier and enterprise accounts Meet and exceed department level OKRs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross‑sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts What We Offer We have a set living wage at Directive; the annual base salary range for this position based in the United States is $70,000–$95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job‑related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents. Benefits to support the whole person: Mental – access to certified therapists through Spring Health, membership to Headspace Physical – Gympass Time Off – unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end of year recharge (closed December 24 – January 1), paid parental leave Financial – traditional and Roth 401(k) with a 3% company match Bonus – annual bonus based on tenure, which scales in total amount over time Annual anniversary trip to Newport Beach, CA with peers and executive leadership for fun and entertainment Work Environment Requirements As a remote‑first company, you have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For global locations we accommodate opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. You will be required to operate a laptop computer (PC or Mac) and utilize computer software platforms and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, be able to observe and interpret written and/or verbal communication, and have reliable internet access and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employment selection process, direct your inquiries to View email address on click.appcast.io. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr Directive