Senior Paid Media Investment Strategist
Jobright.ai
Join to apply for the Senior Paid Media Investment Strategist role at Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the Senior Paid Media Investment Strategist role at Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Chevron is one of the world’s leading integrated energy companies, and they are seeking a strategic and execution-focused Paid Media Investment Strategist. This role is crucial for leading the development, deployment, and performance optimization of Chevron’s corporate paid media efforts, ensuring campaigns reach the right audiences with precision and impact. Responsibilities:
- Serve as the day-to-day lead with external media agencies and key publishers to guide planning, execution, and performance tracking.
- Collaborate closely with Integrated Channels, Creative and Analytics teams to bring campaigns to market across paid, owned, and shared media.
- Optimize media spend for performance and efficiency, leveraging data and platform insights to refine tactics and messaging.
- Stay ahead of platform, format, and audience trends; recommend innovative opportunities that align with Chevron’s brand and business goals.
- Standardize media planning, reporting, and benchmarking to drive consistency, agility, and best practice adoption.
- Champion the use of AI and automation to streamline processes and unlock smarter investment decisions.
- Bachelor's degree in marketing, advertising or a related field.
- 8+ years of experience in media strategy, planning, and investment (agency or brand side).
- Strong understanding of digital and traditional media channels, including programmatic and paid social.
- Experience managing external agency relationships and internal cross-functional teams.
- Demonstrated expertise in planning for both large audiences and small, niche audiences.
- Analytical mindset with comfort in data-driven decision-making.
- Ability to think strategically while also managing tactical execution.
- Knowledge of media buying platforms, tools, and measurement frameworks.
- Curiosity for emerging tech, AI, and trends reshaping the media landscape.
Vacancy posted 2 days ago
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