Wine Sales & Growth Lead

Wine Sales & Growth Lead

Are you passionate about hospitality, wine, and luxury guest experiences? Do you have experience driving sales and are excited by the opportunity to help build and grow a sales program? How about experience with wine sales, event sales, or strategic partnerships?

Have you been looking to combine those details into your dream role?

Well, you're in the right place! Tributary Hospitality Group is hiring a Wine Sales & Growth Lead to join our team in McMinnville, Oregon!

Key Details:

• Pay: $65-$75K annual base, $95 - $105K OTE
• Benefits: Providence Health and Vision (employer contributes $400/month), MetLife Dental, 401(k) with up to 6% employer match, employee discounts across company businesses, PTO/sick time
• Location: Primary: 414 NE Galloway, McMinnville, OR
• Additional locations regularly frequented as part of the role: Tributary Hotel & Restaurant: 618 and 610 3rd Street, McMinnville, OR; Farm/Vineyard: 19505 NE Wind Ridge Road, Newberg, OR
• Schedule: Full-time; includes on-site presence for events, tours, client meetings, and key business activities. This role is primarily onsite, with the potential for 12 days per week of hybrid flexibility based on business needs and schedule after ramp-up.

Who We Are:

Tributary Hospitality Group operates a collection of hospitality and agricultural businesses in Oregon's Willamette Valley, including:

• Okta Restaurant & Farm
• Tributary Hotel & Spa
• Okta Estate & Okta Reserve Wines

Our mission is to create memorable, story-driven guest experiences that connect people to the land, food, and wine.

Tributary Hospitality Group is an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive atmosphere for all employees.

Who You Are:

You're a relationship-driven, results-oriented sales professional who thrives in a fast-paced, entrepreneurial environment. You're energized by building and scaling a sales program, including developing strategy, structure, and repeatable processes. You're proactive, organized, and energized by building something from the ground up.

Other qualifications include:

• Education: Bachelor's degree preferred (or equivalent experience)
• Credentials: N/A (wine certifications a plus, not required)
• Technical Skills: CRM tools and pipeline tracking, sales forecasting and reporting, strong communication and presentation skills
• Core Strengths: relationship building and networking, self-motivation and accountability, strategic thinking with strong follow-through, ability to pass a pre-employment background check and provide references

What You'll Do:

This is a hands-on sales role focused on generating revenue across our wine, hospitality, and event businesses. Success in this position comes from actively building relationships, prospecting new clients, and converting opportunities into bookings and sales.

• Lead the development and implementation of a multi-channel sales program across wine, events, and hospitality offerings, including defining strategy, outreach approach, and pipeline structure
• Actively prospecting and securing new wine sales through direct-to-consumer, corporate gifting, wholesale, restaurant, retail, and hospitality channels
• Growing wine club membership through outreach, relationship-building, events, and guest engagement
• Identifying, pursuing, and closing corporate retreats, executive offsites, weddings, private events, and full-property buyouts at Tributary Hotel
• Conducting outbound sales efforts including phone calls, emails, networking, industry events, sales appointments, and in-person meetings
• Building relationships with corporate decision-makers, event planners, travel advisors, destination management companies, concierge networks, and strategic partners
• Hosting property and vineyard tours and presenting customized proposals to prospective clients
• Maintaining an active sales pipeline and consistently moving opportunities through the sales process
• Meeting and exceeding established revenue goals across wine sales, event sales, hotel buyouts, and retreats
• Representing Tributary Hospitality Group, Okta Estate Wines, and Tributary Hotel at industry events, tastings, trade shows, networking functions, and community events
• Collaborating with operations, hospitality, and marketing committee to ensure a seamless guest experience from inquiry through execution
• Tracking activity, reporting sales performance, forecasting revenue, and identifying new growth opportunities
• Assisting with special projects and other duties as assigned

What Success Looks Like:

• New wine accounts and partnerships are consistently developed
• Wine club membership is steadily growing
• Corporate retreats, weddings, and private events are booked year-round
• Hotel occupancy and group business increase through proactive sales efforts
• Revenue targets are met or exceeded across multiple business lines
• Strong relationships are established throughout the Willamette Valley, Portland metro area, and key feeder markets