Go-to-Market Sales Enablement, Business Lead

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview: Join Freddie Mac as our next Business Lead and Sales Enablement liaison for Go-to-Market (GTM) Strategy in our Single-Family Division in McLean, VA. This is an outstanding opportunity to translate go-to-market strategy into clear, actionable tools, insights and experiences that enable customer-facing teams to engage the market with confidence and consistency, driving our mission to make homeownership and rental housing more accessible and affordable. As a key contributor, you will connect strategy to execution - ensuring frontline teams understand what is changing, why it matters to customers, how to position it and what actions will accelerate adoption of priority solutions. Our Impact: At Freddie Mac, we aim to build a positive impact on the housing finance system through strategic customer relationships and targeted market engagement. Our ambitious goals include making meaningful contributions to the housing market through strong account-based partnerships and deep customer insights. Together, we’re dedicated to delivering personalized value through our products and solutions, addressing specific homeownership challenges for our key accounts. We’re steadfastly committed to operating safely and soundly, ensuring our customer-centric approach benefits communities nationwide for years to come. Your Impact: In this role, you will serve as a trusted advisor to sales and Go-to-Market teams to design and execute against GTM strategies that align with Single-Family's priorities and objectives, advancing company goals through targeted account-based approaches. Your expertise will combine organizational insight with customer-centric methodology, supporting our teams and key accounts through strategic transformation. Your expertise will be instrumental in driving these efforts: GTM Enablement Strategy: Develop and execute scalable enablement strategies that translate business, product and market priorities into clear, actionable plans that equip customer-facing teams for successful execution. Market & Sales Readiness: Plan, coordinate and manage frontline outreach for priority GTM initiatives, translating strategy into targeted engagement plans that define audiences, timing, desired actions and execution across customer-facing teams. Sales Tools & Content: Equip frontline teams with targeted messaging, conversation guides, playbooks and point-of-need resources that enable consistent, effective customer outreach and conversations. Learning & Activation: Design targeted enablement experiences that build knowledge, confidence and application while reinforcing priority messages and behaviors across the GTM lifecycle. Insights & Optimization: Leverage marketing, customer, and performance insights into continuous improvements to GTM strategy and execution. Cross-Functional Leadership: Influence across GTM, customer engagement, product, marketing, communications, and education to align stakeholders, eliminate fragmentation and deliver simple, scalable enablement solutions. Qualifications: Bachelor's Degree or equivalent experience in Business, Marketing, Communications, or related field, preferred 10+ years of relevant go-to-market and sales enablement experience with demonstrated success in customer-centric initiatives 3+ years of change management experience supporting organizational initiatives in business environments Experience using data analytics, CRM systems, and delivering content across digital and traditional channels Strong customer service orientation along with outstanding written and verbal communication, presentation, and reporting skills Demonstrated experience collaborating with executives, cross-functional teams, and supporting change across business audiences and platforms Proven ability to execute go-to-market objectives, support strategic implementation plans, and deliver high-quality results with measurable outcomes Experience or knowledge of mortgage industry, financial services, or regulated B2B environments, preferred Certification or knowledge of change management frameworks or CRM platforms, preferred Keys to Success in this Role: Passion for customer-centric strategy and account relationship building Leveraged data insights to support market trend analysis and customer needs assessment Talent for translating complex go-to-market concepts into clear, actionable plans and executable initiatives Drive accountability and attention to detail in project execution Navigate organizational change with confidence and strategic thinking We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs. CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Time-type:Full timeFLSA Status:Exempt Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site. This position has an annualized market-based salary range of $122,000 - $182,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant. #J-18808-Ljbffr Freddie Mac