Marketing Product Manager

Job Title Marketing Product Manager
Raleigh, NC - 100% onsite
long term contract
We are seeking a strategic, customer-centric Marketing Product Manager to lead the evolution of our marketing technology ecosystem and customer engagement capabilities.
This role sits at the intersection of Marketing, Product, Technology, Data, and Operations . The ideal candidate will combine strong product management skills with deep MarTech, CRM, customer engagement, personalization, and omnichannel marketing experience.
Responsibilities

• Define product strategy and multi-quarter roadmaps supporting customer acquisition, engagement, retention, loyalty, and personalization.
• Serve as the Product Owner for marketing technology initiatives.
• Manage Agile delivery including backlog management, sprint planning, story writing, prioritization, and release planning .
• Develop Jira epics, features, user stories, and acceptance criteria.
• Partner with Marketing, Engineering, Data & Analytics, UX, Legal, Operations, and vendor teams.
• Lead initiatives across email, SMS, loyalty, personalization, segmentation, customer data, journey orchestration, and campaign enablement .
• Analyze customer journeys, behavioral data, and market trends to identify product opportunities.
• Establish KPIs, measurement frameworks, experimentation strategies, and success metrics.
• Provide roadmap updates, executive communications, risk assessments, and stakeholder reporting.
• Continuously evaluate MarTech platforms and emerging technologies to maximize business value.

Required Qualifications

• 10+ years of experience in MarTech, CRM, Digital Marketing, Customer Engagement, or related areas.
• 5+ years of Product Management experience leading technology-enabled customer engagement initiatives.
• Strong experience with Salesforce Marketing Cloud, Adobe Experience Cloud, CRM, CDP, personalization, or customer journey platforms .
• Experience managing email and SMS marketing programs at scale .
• Strong understanding of Agile/Scrum, Product Ownership, Jira, backlog management, and sprint planning .
• Experience developing product roadmaps and leading cross-functional technology initiatives.
• Strong analytical, communication, stakeholder management, and executive presentation skills.
• Bachelor's degree in Marketing, Data, IT, Business, Engineering, or related field preferred.
• Ability to work in a fast-paced environment and switch priorities quickly .

Preferred Experience

• Loyalty/rewards platforms
• Customer Data Platforms (CDPs)
• Identity resolution and audience management
• A/B testing and experimentation
• Personalization strategies
• Privacy, consent, and marketing compliance
• eCommerce, retail, or omnichannel marketing

apolis2024