Performance Creative Lead

Location: Lehi, UT Type: Full‑time, On‑site About the Role Neighbor is building the world’s largest hyperlocal storage and parking marketplace. The mission of this role is to make our ad creatives the best‑performing asset in our growth stack. You will own the ad creatives end to end—from customer insight, through concept, brief, and production, to delivery and performance readout that drives the next cycle. This is a true ownership role reporting to our Creative Director. You will work alongside our paid social media buyer and lead our designers and video editors. The role blends creative strategy (personas, hooks, messaging frameworks, testing roadmaps) with production operations (briefs, timelines, feedback loops, shipped assets) and holds full accountability for performance. Primary Responsibilities Mine customer research, reviews, CX feedback, and ad performance data to unearth insights that become winning concepts. Build persona‑based messaging for hosts and renters, and write direct‑response copy—hooks, video scripts, captions, and headlines. Create hypothesis‑driven briefs with success metrics and direct designers, editors, and UGC creators from kickoff through delivery. Own the production pipeline end to end—prioritization, timelines, handoffs, QA, and weekly creative volume that sustains performance without compromising quality. Build and run a UGC pipeline: source creators, conduct customer interviews, and distill language, stories, and moments into compelling creative. Run the creative testing roadmap, publish learning recaps that the whole team acts on. Partner daily with the media buyer to identify what's winning, what's fatiguing, and what launches next. Own performance metrics—including hook rate, hold rate, CTR, and the ROAS of new creative. Create a library of learnings: what hooks, angles, and formats work for each persona, continually improving over time. Use AI tools across the workflow: research, scripting, static and video generation, and asset organization. Qualifications Required 5+ years of experience in performance creative, creative strategy, or growth marketing at a DTC brand, marketplace, or agency—ideally with Meta as a primary channel. Proof of breakthrough work. You can walk us through specific campaigns or accounts you've grown, with the numbers, creative, and story to back it up. Strong direct‑response copywriting; fluent in paid social and creative analytics. Track record of running a creative production pipeline—briefs, creators, editors, deadlines—that ships a high volume of deliverables on time. Comfortable being measured on output performance, not effort. Ability to prioritize ruthlessly and stay organized across multiple concepts at different stages of production. Nice to haves Hands‑on editing or design skills (CapCut, Premiere, Figma, or similar). UGC creator sourcing and management experience. AI‑native production workflows and a grounding in consumer psychology or direct‑response classics. Benefits Stock options Medical, dental, and vision insurance Generous PTO 11 paid company holidays 401(k) plan Infant care leave On‑site gym/showers open 24/7 Equal Opportunity Statement Neighbor is an equal opportunity employer and is committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at View email address on click.appcast.io. We may use artificial intelligence (AI) tools to support parts of the hiring process—reviewing applications, analyzing resumes, or assessing responses—but final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr Wilshire Lane Capital