Manager, Paid Media and AI

Job Description

Job Description

GALLS, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals, with a national presence in more than 80 locations. With over 50 years in the industry, it is easy to see why. We are PROUD to serve America’s public safety professionals by providing the broadest selection of uniforms, equipment, and solutions combined with great customer service.

JOB SUMMARY

We're looking for a highly analytical, performance-driven Manager, Paid Media & AI to lead the strategy, execution, and optimization of paid Search and Social across our portfolio of brands.

This role is responsible for driving profitable growth through channels including Google, Microsoft, Meta, YouTube, and emerging paid media platforms. You'll own campaign strategy, budget management, testing, reporting, optimization, and performance while identifying innovative ways to leverage AI to improve marketing effectiveness and operational efficiency.

This role is ideal for a hands-on performance marketer who understands the fundamentals of paid media and is excited about how AI is transforming campaign management, creative development, audience targeting, analysis, and marketing execution. If you thrive on data, experimentation, and using technology to drive results, keep reading.

WHAT YOU'LL DO

Drive paid media performance

• Own the day-to-day strategy, execution, optimization, and performance of paid Search and Social campaigns.

• Manage campaigns across Google Ads, Performance Max, Microsoft Ads, Meta, YouTube, and emerging media platforms.

• Develop channel strategies that drive revenue growth while improving ROAS, CAC, conversion rates, and overall marketing efficiency.

• Manage budgets, bidding strategies, audiences, keywords, product feeds, campaign structures, promotions, and creative effectiveness.

• Identify opportunities to diversify media investments and improve channel performance.

• Partner closely with E-commerce, Merchandising, Creative, and CRM teams to align media investments with business priorities and promotional strategies.

Lead testing and optimization

• Develop and execute a structured testing roadmap across audiences, creative, offers, bidding strategies, campaign structures, and emerging channels.

• Analyze campaign performance and proactively identify opportunities to improve results.

• Create clear test hypotheses and establish measurement plans to evaluate outcomes.

• Continuously optimize campaigns based on customer behavior, business objectives, and performance data.

• Stay current on platform updates, algorithm changes, and emerging advertising opportunities.

Champion AI and marketing innovation

• Serve as a leader and advocate for AI adoption within Paid Media.

• Identify, evaluate, and test AI tools that improve campaign planning, optimization, reporting, audience targeting, creative development, and team productivity.

• Utilize AI to accelerate analysis, surface actionable insights, identify trends, and automate repetitive tasks.

• Evaluate emerging AI-powered advertising capabilities and recommend opportunities to incorporate them into the media strategy.

• Develop scalable AI workflows and best practices that improve efficiency and effectiveness across Growth Marketing.

• Stay ahead of how AI is reshaping search, advertising, digital commerce, shopping behavior, and customer discovery.

Measure performance and provide insights

• Monitor campaign performance against revenue, ROAS, CAC, AOV, conversion rate, and customer acquisition goals.

• Partner with Analytics and Growth Marketing teams to evaluate channel effectiveness and overall marketing performance.

• Leverage attribution models and alternative measurement approaches to drive smarter investment decisions.

• Build reporting that clearly connects media investments to business outcomes.

• Identify risks, trends, and opportunities and communicate actionable recommendations to leadership.

Partner across the business

• Collaborate closely with Creative, Brand Marketing, E-commerce, Merchandising, CRM, SEO, and Analytics teams.

• Support promotional calendars, product launches, and go-to-market initiatives with coordinated media strategies.

• Provide audience, creative, offer, and channel recommendations based on campaign insights and performance data.

• Contribute to a culture of experimentation, innovation, accountability, and continuous improvement.

WHAT YOU BRING

Must have

• 5-7+ years of experience in Performance Marketing, Paid Media, Growth Marketing, or Digital Marketing, preferably in a high-volume e-commerce environment.

• Hands-on experience managing Google Ads, Performance Max, Meta Ads, YouTube, Microsoft Ads, or similar performance marketing platforms.

• Strong understanding of paid search, paid social, audience strategy, bidding methodologies, attribution, product feeds, and conversion optimization.

• Proven success managing paid media budgets and delivering measurable business results.

• Strong analytical skills with the ability to transform data into actionable recommendations.

• Experience using AI tools and AI-powered marketing technologies to improve performance, productivity, reporting, creative, or campaign management.

• Strong understanding of e-commerce KPIs including ROAS, CAC, AOV, conversion rate, and customer acquisition.

• Excellent communication, organizational, and project management skills.

• Ability to work independently while collaborating effectively across multiple teams.

• A builder mentality with a willingness to roll up your sleeves and execute.

Strong plus

• Experience managing multi-brand retail or e-commerce paid media programs.

• Familiarity with Google Analytics 4, Looker Studio, Microsoft Clarity, Meta Business Manager, and other marketing analytics tools.

• Experience testing and implementing AI-powered solutions within marketing workflows.

• Strong knowledge of attribution, incrementality testing, and customer journey analysis.

• Experience managing product feed optimization and shopping campaigns.

• Familiarity with SEO, CRM, lifecycle marketing, and broader growth marketing functions.

• Experience working in a high-growth, fast-paced environment.

• You're naturally curious and energized by testing new technologies and challenging conventional approaches.

WHAT SUCCESS LOOKS LIKE

Within your first 12 months, you'll:

• Establish a strong and scalable in-house paid media capability.

• Improve Search and Social performance while increasing media efficiency.

• Build and maintain a consistent testing and optimization roadmap.

• Identify opportunities to improve budget allocation and channel investment decisions.

• Introduce meaningful AI-powered efficiencies and capabilities across paid media operations.

• Improve visibility into campaign performance, customer acquisition, and business outcomes.

• Create repeatable processes for evaluating emerging media and AI opportunities.

• Become a trusted business partner to Growth Marketing and E-commerce leadership.

THE CANDIDATE WE'RE LOOKING FOR

We're not looking for someone who simply knows how to manage campaigns in Google and Meta.

We're looking for a modern performance marketer who understands how media, customer behavior, creative, technology, data, and AI come together to drive profitable growth.

The ideal candidate is hands-on, analytical, entrepreneurial, and curious. You enjoy testing new ideas, challenging assumptions, learning emerging technologies, and discovering more effective ways to grow the business. You don't just manage campaigns, you continuously look for opportunities to make marketing smarter, faster, and more impactful.

HOW WE WORK

The Galls Growth Marketing team is lean, agile, and focused on performance. We embrace AI-powered tools and technologies to help us move faster, uncover insights sooner, and execute at a higher level. You'll be expected to leverage AI as a core part of your workflow, not an afterthought.

You'll partner closely with teams across E-commerce, Merchandising, Creative, CRM, Analytics, and Brand Marketing while owning the success and performance of paid media initiatives across the business.

WHAT WE OFFER

• Excellent medical, dental, and vision coverage – Eligible the 1st day of the month following your start date

• 401(k) retirement plan with company contribution (because you will retire someday)

• Flexible benefits – Choose what you like, ignore the rest

• Generous employee discount

• Vacation and Personal Time

• Paid Holidays

• Tuition Reimbursement

• DailyPay – Receive up to 50% of your earned wages daily

WHAT TO SEND OUR WAY

• Your resume highlighting your experience, accomplishments, and expertise in Paid Media, Growth Marketing, and AI-driven marketing innovation.

EOE/Disability/Veterans