Digital Content Marketing Specialist

Content Marketing Specialist

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. Partner with the best in the heavy-duty industry and apply today!

Responsibilities

• Omnichannel Content Development
• Channel-Specific Adaptation
• Email Content & HTML Support
• Paid Search Ad Copy Creation
• On-Site Content
• SEO Optimization
• Campaign & Calendar Support
• Brand Voice & Content Governance
• Performance Measurement & Optimization

Qualifications & Experience

• Education: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
• Experience: 3+ years of professional content marketing, copywriting, editorial, or digital marketing experience, ideally in B2B ecommerce, distribution, automotive, heavy-duty, industrial, or technical product environments.
• Writing Portfolio: Demonstrated ability to write and edit across multiple digital formats, including email, SEO content, landing pages, and paid media.
• Channel Expertise: Strong ability to adapt messaging for different platforms, audiences, and customer journey stages, with a clear understanding that effective email copy, SEO copy, Reddit/community content, LinkedIn content, and landing page copy require different styles and structures
• SEO Knowledge: Working knowledge of SEO fundamentals, including keyword research, search intent, metadata, headings, internal linking, content refreshes, and content performance measurement.
• Email & Marketing Automation: Experience with Salesforce Marketing Cloud or another enterprise email/marketing automation platform strongly preferred. Familiarity with email content blocks, personalization, dynamic content, QA, segmentation, and A/B testing is a plus.
• Technical Skills: Working knowledge of HTML and basic CSS for email and website content production. The role does not require advanced development, but candidates should be able to edit content modules, understand common email rendering constraints, troubleshoot basic formatting issues, and communicate effectively with developers.
• Salesforce & CMS Exposure: Experience working in Salesforce Lightning, Salesforce CMS, ecommerce CMS platforms, or similar web content tools preferred.
• Analytics & Optimization: Familiarity with GA4, Looker Studio, Salesforce Marketing Cloud reporting, SEO tools, social analytics, A/B testing, and campaign performance reporting.
• Creative Production: Basic understanding of digital creative formats, image/video editing workflows, content briefs, and how copy works with visuals across paid, social, email, and on-site placements.
• Soft Skills: Excellent organization, attention to detail, project management, stakeholder communication, and ability to manage multiple priorities in a fast-paced environment.

Highly Desired

• Knowledge of heavy-duty, fleet, commercial vehicle, industrial, or distribution industries.
• Experience creating content for ecommerce conversion, product/category merchandising, lifecycle marketing, or B2B customer acquisition.
• Ability to produce basic video and image content using tools like Canva and HTML5 ad content using Google Web Designer
• Familiarity with AI-powered content generation, SEO optimization, content QA, and workflow tools.
• Comfort translating technical product information into plain-language customer benefits for multiple buyer personas, including drivers, fleet managers, shop owners, and procurement teams.

FleetPride is the nation's largest distributor of truck and trailer parts and service in the independent heavy duty aftermarket. Our network includes retail, service, distribution, and wholesale divisions, all working together to deliver unmatched value to our customers.

FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.