Senior Marketing Specialist

Senior Marketing Specialist

TMCO is a growing, contract metal manufacturing company located in Lincoln, Nebraska. Our organization includes multiple divisions, including TMCO, MADE by TMCO, our Garden Center, and The Prep Academy Childcare Center, along with a strong commitment to supporting our employees and the communities we serve. We are looking for a driven, creative, and highly motivated Senior Marketing Specialist who can bring all of these pieces together.

The ideal candidate is comfortable working in a blue-collar, manufacturing environment, enjoys building relationships, and understands that great marketing starts with understanding the people, culture, products, and communities behind a company.

Roles & Responsibilities

• Develop and execute a comprehensive marketing strategy that supports TMCO and its affiliated divisions.
• Build and establish marketing processes, priorities, and initiatives from the ground up, balancing long-term strategy with hands-on execution.
• Develop, manage, and track marketing campaigns across social media, website, digital and print content, photography, videography, and other channels.
• Serve as a strategic thought partner to the CEO and leadership team, identifying opportunities and helping shape the company's brand, messaging, and marketing direction.
• Lead internal and external communications and public relations while ensuring consistent and positive representation of the company brand.
• Coordinate marketing and communication needs across departments and divisions, serving as a resource and collaborative partner.
• Develop community relationships and support company events, community initiatives, and employee engagement efforts that strengthen TMCO's presence and reputation.
• Conduct market and competitive research and analyze marketing performance to identify trends, opportunities, and areas for improvement.
• Create and coordinate content, including researching, writing, editing, photography, videography, and other materials that tell the company's story.
• Manage marketing projects from concept through completion and perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• 5-7 years of professional experience in marketing, communications or related field.
• Experience developing and executing marketing strategies and campaigns from concept through completion.
• Strategic thinker and hands-on executor who can see the big picture while getting the work done.
• Self-motivated, driven, proactive, organized, and able to manage multiple priorities with minimal direction.
• Excellent writing, editing, communication, and relationship-building skills and can work effectively with employees, leadership, community members, and outside partners.
• Comfortable working directly with executive leadership and bringing ideas, recommendations, and solutions to the table.
• Strong knowledge of digital marketing, including website management, social media, email marketing, content creation, SEO/SEM, and marketing analytics.
• Graphic design and/or layout skills and experience with tools such as Microsoft Office and Adobe Creative Suite; photography and video skills are a plus.
• Comfortable working in a blue-collar/manufacturing environment and are excited by the opportunity to build marketing processes, programs, and strategy from the ground up.
• Well-versed in marketing best practices and trends, and are motivated to stay current with the latest advancements in the industry.

Benefits

• Competitive salary
• Comprehensive medical, vision, dental and supplemental insurance options
• Flexible spending accounts
• 401k with company match
• Paid holidays and paid time off