Senior Social Media Manager

Our media client is seeking a Senior Social Media Manager to grow their digital audience and strengthen engagement across social platforms. This role will lead organic social strategy, turn editorial work into compelling platform-native content, and connect social activity to meaningful outcomes including traffic, newsletter growth, and subscriptions. The ideal candidate has excellent editorial judgment, a strong understanding of the political and media landscape, and a proven ability to build audiences in a fast-paced publishing environment. Responsibilities Develop and lead organic social media strategy across priority platforms. Expand reach among new audiences while increasing engagement with existing readers, subscribers, and followers. Translate journalism, analysis, podcasts, video, and newsletters into timely, high-performing social content. Create clear pathways from social platforms to their website, newsletters, podcasts, and subscription products. Partner with editorial and growth teams to align social programming with audience acquisition, conversion, and retention goals. Manage daily publishing calendars, platform-specific messaging, community engagement, and breaking-news coverage. Identify opportunities for short-form video, graphics, clips, live coverage, and other social-first formats. Monitor platform trends, algorithm changes, cultural conversations, and competitor activity to inform strategy. Establish, track, and report on KPIs related to reach, engagement, referral traffic, newsletter acquisition, and subscription conversion. Use analytics and testing to optimize content formats, headlines, posting cadence, calls to action, and audience targeting. Help maintain editorial standards, voice, and brand integrity across all social channels. Collaborate with paid media partners to identify opportunities for organic and paid social efforts to reinforce one another. Qualifications 5+ years of experience in social media, audience development, digital publishing, growth marketing, journalism, politics, or a related field. Demonstrated success growing an audience through organic social media and translating social performance into measurable business results. Strong knowledge of major social platforms, evolving algorithms, audience behavior, and platform-native content formats. Excellent writing, editing, headline-writing, and editorial judgment. Experience working in a news, media, politics, public affairs, or fast-moving content environment. Comfort analyzing performance data and using insights to make strategic decisions. Experience developing or managing short-form video, graphics, and other visual social content. Ability to prioritize competing deadlines, respond to breaking news, and work effectively across teams. Strong understanding of the political and media landscape, with familiarity with National Review’s audience and editorial voice preferred. A highly organized, collaborative, experimental, and results-oriented approach. #J-18808-Ljbffr 24 Seven Talent