Social Media Manager - Hybrid

What you’ll need to succeed as a Social Media Manager at XPO Bachelor's degree or equivalent related work or military experience 5yearsof experience in social media, contentcreationor digital communications Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices Ability to concept, produce and edit social-first content, including short-form video, photographyand graphics Proficiencywith content creation tools such as Adobe Creative Suite, CapCutorCanva, as well as social media management and analytics platforms like Sprout or Hootsuite Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment Willingness to travel occasionally to capture content at company locations,eventsand customer sites Preferred qualifications Experience in B2B, transportation or logistics Experience with paid social, social listening or influencer campaigns About the Social Media Manager job Pay, benefits and more C ompetitive compensation package Full health insurance benefits are available on day one Life and disability insurance Earn up to 15 daysof PTO over your first year 9 paid company holidays 401(k) option with company match Education assistance Opportunity to participate in a company incentive plan What you’ll do on a typical day Drive Social Media Strategy Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, Xand emerging platforms Build channel-specific strategies that align with business priorities, audiencebehaviorsand platform best practices Create annual and quarterly social media roadmaps, editorialcalendarsand campaign plans Identifyandseize opportunitiesto elevate XPO’s brand, frontline culture, operationalexpertiseand executive thought leadership Monitor social trends, platform updates and emerging content formats to continuouslyevolve strategy Create Engaging Content Conceptualize,captureand produce social-first content including short-form video(Reels,UGC-style content),photographyandsocialgraphics Partner across the businessto bringcustomer stories,frontlineoperations, recruiting initiatives and company events to life on social channels Support executive visibility by developing content for company leaders and subject matter experts Manage Channels & Community Engagement Oversee day-to-day publishing,schedulingand community management acrossXPO’ssocial channels Engage with audiences ina timely,professionaland brand-appropriate manner Ensure content is aligned with brand standards, legalguidelinesand company messaging Establishclear governance and approvalprocesses for content planning,approvalsand production Drive Performance & Insights Track and analyze social media performance across channels,campaignsand content formats Translate analytics into actionable recommendations that improve engagement, reach and business impact Develop regular reporting for leadership on KPIs, trends, audiencegrowthand content performance Test andoptimizecreative approaches, messaging and posting strategies based on performance insights XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO. If you’re looking for a growth opportunity, join us at XPO. We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status. All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test. The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification. Review XPO's candidate privacy statement here. #J-18808-Ljbffr XPO