Social Media Manager

Social Media ManagerFisher Phillips is on a growth trajectory and is seeking a dynamic and strategic Social Media Manager to continue the momentum across our social media channels, growing our digital presence and elevating our brand story. You will play a key part in our Marketing and Communications function.This is a hands-on role responsible for driving and managing the full social media lifecycle: planning, creation, scheduling, performance analysis, and strategy development. The Social Media Manager will serve as a trusted resource for attorneys across the firm, providing training, guidance, and support to amplify individual, practice, industry and firm visibility.This role requires a balance of strategic thinking, creative storytelling, and data-driven insight, in developing engaging social media that resonates across audiences and platforms.Key ResponsibilitiesSocial Media ManagementManage day-to-day social media presence across LinkedIn and other key platforms, overseeing the full cycle of social media content creation, posting, analysis, and strategy.Create compelling social media content including posts, graphics, and short-form videos tailored to each platform, with a particular emphasis on LinkedIn.Translate complex legal and business topics into clear, engaging social media posts with broad audience appeal.Schedule and publish social media in accordance with the firm's social media editorial calendar using Sprout Social.Manage the employee engagement tool (Clearview Social) and leverage platform capabilities to maximize reach and attorney engagement.Monitor social media channels, noting trends and surfacing potential issues.Keep abreast of trends and best practices.Strategy & PlanningLead the development and execution of the firm's social media editorial calendar, ensuring consistent coverage of firm-wide initiatives, insights, events, media coverage, accolades, and other topics.Identify trending topics and opportunities for firm participation, bringing a proactive and creative perspective to social media content planning.Partner with design and editorial colleagues to ensure consistency with firm voice, tone, and visual brand standards.Attorney & Stakeholder SupportProvide LinkedIn and social media training to attorneys, serving as an internal resource and offering guidance on best practices for professional social media presence.Support attorneys in creating and refining their own social media content as needed.Collaborate with business development, communications, practice groups, and other internal teams to create cohesive, high-impact social campaigns.Coordinate approval processes with attorneys and firm leadership.Measurement & AnalyticsMonitor social media channels and measure performance across key metrics including reach, engagement, follower growth, and post performance.Define KPIs and provide regular performance reports with insights and actionable recommendations for continuous improvement.Apply an analytical mindset to refine social media strategy and demonstrate the impact of social media initiatives on the firm's brand and business development objectives.Digital Advertising SupportSupport paid digital advertising initiatives including social media ads and search campaigns.Plan, execute, and optimize paid social campaigns including audience targeting, A/B testing, and budget management.QualificationsRequiredBachelor's degree in marketing, communications, journalism, or a related field.7+ years of social media or digital marketing experience, with a strong portfolio demonstrating social media content creation and platform management.Proven experience managing LinkedIn and other social platforms in a professional or corporate setting.Strong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible, engaging messages.Proficiency with social media management tools (e.g., Clearview Social, Sprout Social) and analytics platforms.Experience with basic design tools.Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.Excellent written and verbal communication skills with a keen attention to detail.Ability to support the broader Marketing and Communications team with cross-functional initiatives that advance the firm's marketing and business development objectives.PreferredExperience in professional services, the legal industry, or other highly regulated B2B environments.Expertise in LinkedIn and other social media strategy, including understanding of algorithms, ad tools, and organic growth techniques.Knowledge of paid social advertising, including campaign setup, targeting, and performance optimization.Familiarity with video creation and editing for short-form social formats.Experience leveraging AI-powered tools for monitoring, analytics, and optimization.Core CompetenciesSocial media strategy and platform expertiseSocial media content creation and copywritingVisual storytellingAnalytical thinking and data-driven decision-makingProject coordination and planningCollaboration and cross-functional partnershipAttention to detail and brand stewardshipAdaptability and awareness of emerging digital trendsTime management and organizationCreative problem-solvingCollaborative mindsetBrand stewardshipWhy Join UsAt Fisher Phillips, we recognize that exceptional talent is the foundation of our success, enabling us to deliver outstanding service to both our internal and external clients. Joining our team means collaborating in a professional yet dynamic environment that leverages cutting-edge technology. Our leadership is committed to fostering your professional growth and providing opportunities to challenge yourself in meaningful ways.We believe in rewarding talent with more than just a competitive salary. Our comprehensive benefits package includes health, dental, and vision insurance, a 401(k) with profit sharing, generous paid time off, and holidays.Your well-being is our priority. We offer 24/7 telehealth services, a variety of wellness programs, and additional optional benefits designed to support your unique lifestyle. At Fisher Phillips, you'll find a workplace that values your health, happiness, and continued professional development.Equal Opportunity EmployerFisher Phillips is committed to providing equal employment opportunities to all employees and applicants, regardless of race, ethnicity, religion, sex (including related medical conditions), gender, sexual orientation, national origin, citizenship status, veteran status, marital status, pregnancy, age, disability, or any other protected status, in compliance with all applicable laws.The statements in this position description are not necessarily all-inclusive. Additional duties and responsibilities may be assigned, and requirements may vary from time to time.Relocation costs are not covered. We are only accepting direct applicants; third-party recruiters or agencies will not be considered. No phone inquiries, please.