Selling Sales Manager

Landmark Aquatic is the nation’s leading provider of commercial aquatic solutions, offering comprehensive services in design, construction, renovation, restoration, and maintenance. With a history of excellence spanning over four decades, we are dedicated to ensuring the success of aquatic facilities at every stage of their lifecycle. With offices in key metro areas across the U.S., Landmark Aquatic is uniquely positioned to serve communities nationwide. We are committed to upholding the highest standards of quality, safety, and service, fostering long-term partnerships built on trust, expertise, and exceptional results.

Our Mission

We aim to enrich communities by delivering comprehensive world-class aquatic facilities and services.

Core Values

Our values are our guideposts. They're how we make the right decisions, hire the right people, and hold ourselves accountable. We are committed to their authenticity.

• Customer-Centric Approach: We put our customers at the heart of everything we do. Our goal is to understand their needs and provide them with exceptional service and solutions.
• Positive Collaboration: We foster a culture of collaboration and open communication. We embrace diverse perspectives and work together to achieve shared goals.
• Excellence in Execution: We consistently strive for exceptional quality in all aspects of our work; to always exceed expectations and deliver outstanding results.
• Adaptability and Innovation: We embrace change and continuously seek opportunities to improve and innovate, remaining flexible and adaptive in a dynamic industry.

Position Summary

The Selling Sales Manager (SSM) is a quota-carrying sales leader responsible for both direct selling and day-to-day sales execution within the market. The SSM reports to the General Manager, actively sells in-market, and leads the Aquatic Sales Representatives (ASRs). This role is accountable for personal secured sales, team performance, pipeline discipline, customer conversion, gross margin, coaching, and consistent Salesforce execution.

Key Responsibilities and Duties

Carry an individual sales quota and actively sell within the market, including target accounts, assigned accounts, adjacent market opportunities, and account management opportunities.

Own and grow customer relationships across AquatiCare, equipment, chemical, repair, renovation, and other applicable Landmark service offerings.

Prospect, develop, qualify, advance, and close new business while expanding existing customer relationships and identifying cross-sell and upsell opportunities.

Manage, coach, and develop ASRs; establish a consistent daily and weekly sales cadence focused on activity, pipeline progression, quote follow-up, customer meetings, conversion, and results.

Inspect market and individual seller pipelines for coverage, quality, stage accuracy, next steps, close dates, and forecast reliability.

Drive disciplined follow-up on open quotes and opportunities to improve conversion and reduce quote-to-close cycle time.

Coach ASRs on customer meetings, opportunity strategy, objection handling, negotiation, closing, account development, and win-back opportunities.

Ensure Salesforce is the system of record and that opportunities, activities, stages, next steps, close dates, and customer information are accurate and current.

Partner with the General Manager on market sales execution, revenue priorities, resource alignment, and removal of barriers affecting sales performance.

Coordinate with Operations and Customer Service to ensure clean handoffs, accurate quoting support, scheduling alignment, and operational readiness for sold work.

Support the technician-led selling model by ensuring technician-generated opportunities are routed, quoted, followed up, and converted through the appropriate SSM/ASR sales motion.

Monitor personal and team performance against secured sales, quota, gross margin, pipeline coverage, conversion, sales velocity, and established KPIs.

Build and maintain relationships with operators, builders, designers, property managers, facility leaders, and other key decision-makers and influencers.

Participate in customer events, trade shows, market development activities, and other sales initiatives as needed.

Collaborate with the Regional Sales Manager and VP of Sales on sales standards, playbook adoption, Salesforce discipline, training, and performance improvement.

Performance Measures

Personal Sales Performance: Secured sales and individual quota attainment.

Team Sales Performance: Team secured sales and market sales execution.

ASR Productivity: Seller performance and coaching activity.

Pipeline Performance: Coverage, conversion, sales velocity, and quote follow-up discipline.

Market Profitability: Gross margin and profitable revenue growth.

Salesforce & Forecast Discipline: Opportunity hygiene, data accuracy, and forecast reliability.

Line-of-Business Growth: Growth across AquatiCare, chemical, repair, equipment, renovation, and strategic selling priorities.

Requirements and Qualifications

Must hold a valid driver's license.

Must pass a criminal background check.

Must have a reliable vehicle and be willing to travel within the assigned market.

Must be comfortable using social media to support sales efforts.

5+ years of sales experience with a demonstrated record of achieving revenue goals; prior sales leadership or coaching experience preferred.

Demonstrated ability to balance individual selling responsibility with team leadership and performance management.

Strong prospecting, relationship management, negotiation, and closing skills.

Ability to inspect pipeline, analyze sales performance, coach to measurable outcomes, and hold sellers accountable.

Proficiency with Salesforce or a comparable CRM platform.

Commercial aquatics, service, renovation, equipment, or related industry experience preferred.