Beverage Sales

About Ground Game Inc. Ground Game Inc. (GGI) is a field execution firm that builds retail market share for consumer brands in competitive, low-density, and high-friction markets. We operate where most agencies won't, rural corridors, regional independents, micro-markets, and we win through preparation, relationship depth, and disciplined field execution. We don't send reps. We build operators. The Role A GGI Field Operator is not a traditional sales rep. This is a market ownership role. You are responsible for building durable brand demand inside a defined territory, aligning retailers, frontline staff, and consumers around the brands you carry, and then defending and growing that position over time. The mission is straightforward: Plant. Grow. Defend. Expand. You will manage your own schedule, plan your own routes, and operate with significant autonomy. In exchange, we expect the mindset of someone who treats their territory like equity, not a paycheck, not a task list. Core Responsibilities 1. Account Ownership and Relationship Depth –Maintain consistent, high-quality visit cadence across assigned accounts (10–12 per week) –Build trusted relationships with owners, buyers, managers, and frontline staff –Understand each account's business model, economics, and operational realities –Serve as the first-call resource for your assigned brands within the territory 2. Demand and Velocity Creation –Identify and secure premium shelf positions, display opportunities, and visibility advantages –Drive in-store brand awareness through education, placement, and presence –Activate product through sampling, demos, and local events where permitted –Monitor sell-through and flag velocity issues before they become distribution problems 3. Frontline Enablement –Train store associates on product value, brand story, and selling language –Build personal rapport with staff — names matter, relationships compound –Reinforce product knowledge through consistent, brief follow-up on every visit –Create frontline advocates who recommend your brands when you are not in the store 4. Territory Defense and Expansion –Monitor distribution health — catch gaps, dropouts, and delist risks early –Proactively protect existing placements through service, visibility, and communication –Identify line extension and new SKU placement opportunities within existing accounts –Prospect and qualify new accounts that fit brand positioning and territory strategy 5. Market Intelligence and Reporting –Track competitive activity, pricing shifts, and new entrants in your territory –Identify micro-market patterns relevant to velocity and distribution strategy –Document actionable insights and deliver clear reports to GGI management –Recommend strategic adjustments based on ground-level observation 6. Operational and Logistical Excellence –Plan and self-execute independent travel across assigned territory –Manage time and route discipline to maximize effective account touches –Maintain CRM records, call notes, and follow-up logs to GGI standards –Represent GGI and client brands professionally at all times Who We Are Looking For Sales experience is a plus. It is not a requirement. We hire on mindset, work ethic, and integrity above all else. Mindset –Owner mentality — you treat your territory like it is yours to build, not a job to do –Service-first — you earn trust by making the account's life easier –Long-term thinking — you are comfortable planting seeds you will water over months –Coachable — you receive feedback without defensiveness and act on it quickly Skills –Consultative communication — you ask before you pitch –Basic business literacy — you understand margins, turns, and why velocity matters to a buyer –Time and route management — you plan before you drive –Organized follow-through — accounts hear back from you when you say they will Requirements –Reliable personal transportation and valid driver's license –Ability to work independently without daily supervision –Smartphone with ability to use CRM and reporting tools –Comfortable in retail environments — c-stores, liquor, grocery, on-premise Why Ground Game Inc. –Competitive compensation plus performance bonuses — pay reflects real output, not time served –Hands-on field training from operators who have built markets, not just managed them –Clear development path: Part-Time Operator to Full-Time to Market Captain –Work with emerging consumer brands at early stages of market development –Operate in the field with real autonomy — no micromanagement, high accountability –Get in early with a firm that is building the infrastructure for national expansion #J-18808-Ljbffr