VP, Product

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VP, Product

Full Time Plano, TX, US

5 days ago Requisition ID: 1024

Company Overview:

At Enseo, we’re redefining what hospitality technology can be.

We provide the technology for modern hospitality — helping hotels across the U.S., Canada, and Mexico deliver personalized digital guest experiences while simplifying operations behind the scenes. Our solutions enable hotel teams to improve guest satisfaction, operate more efficiently, and unlock new revenue opportunities.

From in-room entertainment and reliable connectivity to guest engagement and property-wide insights, Enseo’s platform supports some of the most recognized hotel brands in the industry. Our technology powers more than 84 million guest experiences each year across over 330,000 rooms.

Position Overview:

The Vice President of Product owns Enseo's in-room entertainment and managed network product lines. This role is accountable for what Enseo sells, how it is packaged and priced, what it costs to deliver at the property level, and what is required for hotel brands and ownership groups to certify it for deployment. The VP defines product direction and requirements; Systems Engineering implements and deploys against those requirements. The role therefore succeeds through specification quality, technical credibility, and cross-functional influence rather than through direct engineering authority. The VP partners with Systems Engineering, Field Operations, Customer Support, Sales, Marketing, Customer Success and Finance, and is measured on recurring revenue attach, product margin, certification delivery, specification quality, and the commercial performance of both portfolios.

What You’ll Do

Product Strategy and Portfolio Governance

• Define and maintain the multi-year roadmap for both product lines, sequenced against the bookings plan, certification milestones, and margin targets
• Own platform lifecycle decisions including rationalization, migration paths, and end-of-life planning across the deployed base
• Build investment cases for major product spend with stated payback and reporting against outcomes
• Evaluate emerging technologies, partnerships, and adjacent capability against portfolio fit and delivery cost
• Maintain portfolio-level visibility on cost, margin, adoption, and technical debt for executive reporting

In-Room Entertainment

• Own the entertainment platform roadmap including guest-facing experience, device platforms, and smart display integrations
• Own display and set-top hardware strategy including supplier qualification, cost negotiation, transition planning, and bill of materials management
• Manage content and streaming partnerships and the commercial terms supporting them
• Define guest engagement capability including casting, in-room information and messaging, and the analytics that demonstrate value to owners and operators
• Ensure platform design reflects installation efficiency, supportability, and total cost of ownership across the deployed base
• Grow recurring service attach on entertainment hardware sales through packaging and commercial structure

Managed Network and High-Speed Internet Access

Architecture and Standards

• Own standard network reference architectures by property archetype, each with a defined bill of materials, deployment model, and target margin
• Set network platform standards across the supported vendor estate, including cloud-managed and controller-based deployment models
• Define wireless design standards covering coverage, capacity, and RF planning across guest rooms, corridors, public space, meeting space, and outdoor areas
• Define wired standards covering segmentation, addressing design, power over Ethernet planning, switching, and cabling infrastructure
• Maintain the hardware qualification pipeline as vendor platforms and wireless standards advance

Guest Access and Security

• Define guest access capability including authentication, bandwidth tiering, device isolation, and conference and event services
• Define network segmentation and security requirements to customer and PCI standards
• Own the product side of customer security review, penetration test remediation, and security documentation

Service Economics

• Own the fully loaded delivery cost model and the pricing structure built on it, in partnership with Finance
• Own bandwidth and circuit economics including sizing methodology, carrier and aggregator relationships, redundancy design, and cost per room

Managed Service Productization

• Define the managed service offering including monitoring coverage, proactive fault detection, and customer-facing reporting
• Define service level commitments and the measurement methodology behind them
• Define the data structure and support taxonomy required to report against service level commitments, in partnership with Customer Support
• Establish managed services as a distinctly packaged, separately priced offering rather than an unpriced attachment to hardware

Brand Certification and Standards Programs

• Serve as the single accountable owner for customer technology certification programs across both product lines
• Own the technical content of RFI and RFP responses and the product commitments made within them
• Maintain the certification calendar and its dependencies to the bookings plan, with visible status to the executive team
• Ensure product design anticipates certification, security, and brand standards requirements rather than remediating after submission
• Build and maintain relationships with brand technology organizations as the standing product counterpart

Packaging, Pricing and Commercial

• Own product packaging, pricing structure, and recurring revenue attach strategy with Sales, Marketing and Finance
• Establish pricing discipline that indexes to underlying cost movement rather than fixed escalation alone
• Support configure-price-quote and itemized quoting initiatives so quoted and realized margin can be compared by line
• Partner with Sales Engineering on technical feasibility and cost alignment during scope development
• Maintain product content, positioning, and competitive differentiation in partnership with Marketing

Engineering Interface and Deployment Readiness (Influence-Based Model)

• Translate product direction into requirements and specifications of sufficient quality that Systems Engineering can implement without rework or interpretation
• Establish and maintain the requirements intake, prioritization, and acceptance process with Systems Engineering
• Own design-to-deployment handoff standards and documentation requirements so field teams receive complete, buildable packages
• Define product acceptance criteria and deployment readiness gates for new product introductions and major releases
• Partner with Field Operations and Project Management so product decisions reflect actual installation cost, labor content, and first-time quality
• Partner with Customer Support on supportability, known-issue management, and support readiness ahead of release
• Operate effectively without direct engineering authority, earning technical credibility with Systems Engineering as the primary means of influence

Customer and Market Engagement

• Represent the product portfolio directly to hotel brands, ownership groups, management companies and strategic customers
• Serve as the product voice in customer business reviews, executive briefings, and competitive pursuits
• Maintain structured competitive and market intelligence across both product lines
• Represent customer and field requirements in internal prioritization forums with evidence rather than anecdote

Reporting and Continuous Improvement

• Establish the product reporting cadence covering roadmap status, certification milestones, attach rate, margin by line, and cost per room
• Build executive-level reporting suitable for COO, executive team, and board reporting cycles
• Drive continuous improvement against top cost drivers, top defect categories, and top support volume drivers
• Build the Product function over time, defining roles and sequencing hires as portfolio scope justifies

Key Performance Indicators

• Recurring Revenue Attach Rate on New Bookings
• Product Gross Margin by Line, Quoted versus Realized
• Fully Loaded Cost per Room by Product Line
• Certification Milestones Delivered on Committed Date
• Managed Services Revenue as a Share of Recurring Revenue
• Roadmap Commitment Accuracy
• Specification Quality (requirements accepted by Systems Engineering without rework)
• Deployment Readiness Gate Pass Rate for New Product Introductions
• Platform Rationalization Progress against the Deployed Base
• Product-Attributable Support Volume and Defect Trend
• Win Rate on Technically Qualified Pursuits

What We’re Looking For

Required

• Twelve or more years of progressive product leadership, with at least five owning a product line involving physical deployment into customer premises
• Demonstrated enterprise networking depth, with direct ownership or architecture of multi-site networks. Must include wireless design in high-density and high-attenuation environments, RF planning and site survey, segmentation and addressing design, guest access, firewall and edge security, PCI scoping, and bandwidth and circuit economics
• Hands‑on working knowledge of enterprise wireless, switching, and edge security platforms (Ruckus, HPE Aruba, Fortinet, Cisco Meraki, Juniper Mist, or comparable) across both cloud‑managed and controller‑based deployments
• Experience productizing a managed or operated service including monitoring coverage, service level definition, and customer‑facing reporting
• Hardware lifecycle ownership including supplier qualification, cost negotiation, end‑of‑life transitions, and bill of materials management
• Direct accountability for a gross margin or P&L line, with a demonstrated structural margin improvement the candidate designed and delivered
• Experience delivering a product through a large enterprise customer's certification or technology standards program where the customer held approval authority
• Demonstrated ability to drive outcomes through a peer engineering function without direct reporting authority
• Ability to write requirements and specifications at a level of precision that engineering can build from directly
• Proven ability to translate product and cost data into executive narratives and board‑ready reporting
• Willingness to operate as a working leader before a team is built
• Bachelor's degree in Engineering, Computer Science, Business or a related field, or equivalent professional experience

Preferred

• Hospitality technology background, or an adjacent multi‑site operated environment such as gaming, senior living, healthcare, student housing, or multifamily
• Experience with display platforms, set‑top devices, or embedded consumer hardware in a commercial deployment context
• Experience with monitoring and observability platforms (Datadog, SolarWinds, LogicMonitor, PRTG, or comparable)
• Experience with NetSuite, HubSpot, or comparable ERP and CRM platforms as sources of product and cost data
• Experience supporting a configure‑price‑quote implementation or comparable initiative requiring clean item and cost data
• Experience in a private equity backed business reporting against a defined set of operating priorities
• Relevant networking certification (CWNA, CWDP, CCNP, or comparable)
• MBA or comparable commercial training

Physical requirements:

Working Conditions: This is a full-time hybrid/remote office environment. Some travel may be required.

Physical Activities: Occasional standing, stooping, and lifting up to 15 pounds

Physical Demands: Prolonged periods of sitting at a desk, working on a computer, and speaking on a telephone. Frequent repetitive motions

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.