Lifecycle Marketing Manager

Robert Half

Lifecycle Marketing ManagerLocation: Plano, TX (Hybrid)We are seeking a Lifecycle Marketing Manager to own lifecycle strategy and execution for a fast-growing fintech organization. This role is ideal for a strategic marketer who can think beyond individual campaigns and connect customer journeys, nurture programs, and automated workflows to broader business objectives. The ideal candidate will be equally comfortable developing lifecycle strategy and personally building, launching, testing, and optimizing campaigns within HubSpot.Key Responsibilities:Own lifecycle marketing strategy and execution, including onboarding, nurture, retention, re-engagement, and win-back programs.Build and manage automated workflows, segmentation strategies, and personalized customer journeys within HubSpot.Partner with marketing and business stakeholders to align lifecycle initiatives with acquisition, brand, retention, and growth objectives.Develop and execute A/B testing strategies to continuously improve engagement, conversion, and customer retention.Monitor and report on lifecycle performance metrics, using insights to identify opportunities and optimize results.Ensure lifecycle campaigns and messaging are coordinated across multiple customer touchpoints and marketing channels.

Apply

Vacancy posted 10 hours ago

Similar jobs that could be interesting for youBased on the Lifecycle Marketing Manager in Plano, TX vacancy

Lifecycle Marketing Manager
...Job Description Job Description Lifecycle Marketing Manager Location: Plano, TX (Hybrid) We are seeking a Lifecycle Marketing Manager to own lifecycle strategy and execution for a fast-growing fintech organization. This role is ideal for a strategic marketer...
Suggested
Robert Half
Plano, TX
5 days ago
Commercial Lifecycle Marketing Manager
...Started section to take your first step to being a part of First United. The Position Job Title Commercial Lifecycle Marketing Manager Job Description Summary The Commercial Lifecycle Marketing will drive Customer Lifetime Value (CLV) via integrated...
Suggested
Full time
Work experience placement
First United Bank
Plano, TX
9 days ago
Marketing Manager 1
$50 per hour
...employment. POSITION OVERVIEW – The Category Manager for Tablet is responsible for driving sales growth and market share within national retailers and B2B. This... ...implement category strategies across the full product lifecycle to increase Tablet sales and market share in...
Suggested
Hourly pay
Full time
Contract work
Monday to Friday
West Coast Logistics
Plano, TX
a month ago
Senior Manager of Lifecycle Marketing
...are committed to excellence and are integral to our company's expansion and success. Position Summary The Senior Manager of Lifecycle Marketing will lead the development and execution of Merchant engagement strategies that drive renewal, loyalty, and lifetime value...
Suggested
Flexible hours
One Park Financial
Plano, TX
16 days ago
Strategic Account Manager- B2B eCommerce
$55.75 per hour
...full time employee POSITION OVERVIEW – Strategic Account Manager – B2B eCommerce- The main function of a strategic account manager... ...a positive customer experience and repeat purchasing (full lifecycle) • Track customer requests and status while working with...
Suggested
Full time
Contract work
Monday to Friday
West Coast Logistics
Plano, TX
4 days ago
B2B eCommerce Account Manager
...customers who buy through the company's B2B eCommerce channel, managing each account from purchase order through post-purchase support... ...ecosystem. Manage customer accounts across the full lifecycle, including post-purchase order requirements and issues, to deliver...
Contract work
Temporary work
Judit Inc
Plano, TX
5 days ago
Channel Marketing Manager
$50k
...to learn and grow, we’d like to meet you. The Channel Marketing Manager is responsible for developing and strengthening CyberOne’s strategic... .... Manage the end-to-end market development funds (MDF) lifecycle, including eligibility, proposals, approvals, campaign...
Temporary work
Work at office
Immediate start
Flexible hours
Afternoon shift
Early shift
CyberOne Security
Plano, TX
29 days ago
Global Marketing Manager
...Hustle With Heart. If you want to be part of the team that shapes the future of the industry, we want to hear from you. Global Marketing Manager, Michael Kors & Diesel Make an Impact The Global Marketing Manager is responsible for shaping and leading the global marketing...
Seasonal work
Worldwide
Authentic Fossil
Richardson, TX
21 hours ago
Marketing Manager, Demand Generation
...DescriptionThe Marketing Manager, Demand Generation, leads the strategy, planning, and execution of integrated ERP marketing programs that generate awareness, engage target buyers, and support new business growth across Tyler's ERP & Civic Division. This role develops...
Tyler Technologies
Plano, TX
4 days ago
Marketing Project & Communications Manager
...Job Description Job Description:\n\nSUMMARY/OBJECTIVE:\nSalience Health is looking for a Marketing Project & Communications Manager who can bring structure, momentum, and consistency to a growing, multi-location Marketing Department. At the center of this role is exceptional...
Casual work
Freelance
Work at office
Local area
Shift work
Salience TMS Neuro Solutions
Plano, TX
a month ago
Senior Product Marketing Manager (Appliances) Plano, TX (Onsite)
...and Responsibilities Position Summary The Senior Product Marketing Manager will lead strategic marketing initiatives for the DA... ...comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories. Conduct in-depth...
Hourly pay
Full time
Work at office
Samsung
Plano, TX
9 days ago
Divisional Brand Manager - Jewelry
...the Senior Director, the Divisional Brand Manager is a key merchandising leader... ...line plans (SS/FH) from concept through market executionDrive weekly and monthly business... ...insights into clear actionsManage product lifecycle end-to-end, including launch, in-season...
Summer work
Seasonal work
Local area
Remote work
Monday to Thursday
Flexible hours
Authentic Fossil
Richardson, TX
2 days ago
Senior Director, Galaxy Smartphone Product & Market Strategy
...Samsung Electronics America, Inc. in Plano, TX seeks a Senior Product Manager to lead the Galaxy smartphone portfolio in the US. You will drive market strategy, go-to-market plans, and lifecycle management, partnering with Carrier & Retail teams and SEA leadership to...
Jobleads-US
Plano, TX
5 days ago
US Marketing & Communications Director
Mary Kay Inc. in Addison, TX, seeks a Director of Marketing & Communications to lead the U.S. marketing and communications ecosystem. Translate global strategy into market-specific plans driving brand relevance, demand, and Independent Beauty Consultant engagement. The...
Jobleads-US
Addison, TX
1 day ago
Marketing Manager
$65k - $75k
...Summary Reporting to the Director of Marketing, you will be at the center of brand and... ...and production of sales tools, the management and execution of rolling new product launch... ...lead stages, contact properties, and lifecycle pipelines tailored to varying B2B sales...
Permanent employment
AIIR Holdings Inc.
Addison, TX
a month ago
Marketing Manager
$57 per hour
...HE) Division is seeking a results-driven and analytically sharp Manager, Paid Media – TV & Audio to execute and optimize paid media... ...Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align on messaging...
Hourly pay
Full time
Work at office
Local area
Flexible hours
Aditi Consulting
Plano, TX
5 days ago
eCommerce Fulfillment Manager
...Description Job Description The eCommerce Fulfillment Manager will own the end-to-end order lifecycle across all retail and digital channels, serving as a... ...transformation initiatives Work with the marketing and commercial teams to align fulfillment capabilities...
Judit Inc
Plano, TX
21 days ago
eCommerce Fulfillment Manager
$46.5 per hour
...employee. POSITION OVERVIEW- eCommerce Fulfillment Manager This role owns the entire order lifecycle — from the moment a customer places an order across... ...transformation initiatives • Work with the marketing and commercial teams to align fulfillment...
Hourly pay
Full time
Contract work
Monday to Friday
West Coast Logistics
Plano, TX
17 days ago
Partner Marketing Manager
$100k - $155k
...growth levers in the company, and this role owns the marketing side of all three. As Partner Marketing Manager, Cloud Alliances, you are Tanium's marketing face... ...partner. Secure and manage MDF through the full lifecycle: proposal development, fund requests, execution, claims...
Full time
Work experience placement
Live in
Work at office
Worldwide
Flexible hours
3 days per week
Tanium
Addison, TX
1 day ago
Senior Vice President of Marketing & Creative
...shapes the future of the industry, we want to hear from you. SVP Marketing & Creative Fossil Brand Driven by curiosity, creativity, and... ..., ensuring high aesthetic standards and operational change management. Champion creative innovation, utilizing new platforms and technologies...
Local area
Shift work
Authentic Fossil
Richardson, TX
2 days ago
Product Marketing Manager
...Full timePosted: 2026-09-29ResponsibilitiesDevelop end to end marketing strategy for Black Box Americas.Interface with sales teams and... ..., lead routing and lead assignment to the Black Box sales team.Manage Black Box internal events and presence at external events.Manage...
For contractors
Black Box
Plano, TX
2 days ago
Product Marketing Manager (Remote friendly)
...their channels on air and their operations running at scale.A Bit About The RoleReporting to the Sr. Director of Marketing, as a Product Marketing Manager for our Playout and Infrastructure products, you are responsible for deeply understanding the market and making your...
Remote work
Imagine Communications
Plano, TX
21 hours ago
Social Media Manager
...Job Description Job Description Social Media Manager Location: Plano, TX (Hybrid - 3 days/week in office) About the Opportunity... ...tracking across multiple channels. You'll work closely with marketing and creative partners to execute a social strategy that...
Work at office
3 days per week
Robert Half
Plano, TX
6 days ago
Director Business Development
$192.61k - $264.84k
...contracts. You'll drive all NC3 capture and BD lifecycle opportunities and develop foundations for... ...of the customer in the defense market in US and across the globe. Your duties will... ...value NC3 business opportunities.Build and manage relationships with senior-level clients...
Full time
Work experience placement
Work at office
Sierra Nevada Corporation
Plano, TX
3 days ago
Sales and Marketing Manager for Dog Daycare Facility
...well as demonstrate confident objection handling. Execute and manage the brand advocate strategy so that Dogtopia pet parents refer... ...Drive customer and revenue success outcomes by partnering with Marketing and Operations teams to increase leads, lead conversion,...
Immediate start
Flexible hours
Dogtopia
Plano, TX
25 days ago
Digital Growth & Analytics Marketing Sr. Director
...connected operating model: Data Analytics & Measurement, Digital Marketing & Media Execution, and Loyalty & Subscription.This is a senior... ...& Media Execution Director.Loyalty & Subscription Senior Manager.The role will elevate organizational capability and decision quality...
Local area
Pepsico
Plano, TX
2 days ago
eCommerce Marketing Manager
$75 per hour
...Job Title: eCommerce Marketing Manager Location: Plano, TX Pay Rate: $75.00/hr. Schedule: Fully on-site, Monday - Friday | 8:00 AM to 5:00 PM (hours may vary) Staffmark Total Talent Solutions offers this exciting contract opportunity...
Contract work
Work at office
Local area
Monday to Friday
Staffmark
Plano, TX
1 day ago
Consumer Insights Manager
...run primary and secondary research from brief to final story, manage the research vendors who help deliver it, and give the business... ...you'll bring ~ Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or a related field ~5-7 years of...
Contract work
Temporary work
Judit Inc
Plano, TX
5 days ago
Capital Markets Manager (hybrid)
Auto req ID: 57857 Title: Capital Markets Manager (hybrid) Job Function: Strategy and Business Planning Location: PLANOWorkplace Category: Hybrid Company: Harley-Davidson Financial Services Full or Part-Time:Full Time In 1903, out of a small shed in Milwaukee, Wisconsin...
Full time
Part time
Work at office
Relocation
Relocation package
Harley-Davidson
Plano, TX
2 days ago
Senior Technical Product Manager
...contribute to transformative projects across banking, wealth management, and insurance sectors. If you're passionate about AI and eager... ...governance frameworks. Strong understanding of Software Development Lifecycle (SDLC), CI/CD pipelines, engineering standards, and DevSecOps...
Full time
Temporary work
Relocation
Infosys Technologies
Richardson, TX
3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Lifecycle Marketing Manager. Be the first to apply!