Marketing Data Analyst

We are seeking a meticulous and analytical Marketing Data Analyst to be the connector between our marketing data and the decisions that drive results. In this critical role, you will own the marketing data ecosystem, from building and maintaining data pipelines to developing insightful dashboards and reports. You will be responsible for integrating our core marketing platforms (including Pipedrive, Mailchimp, and Google Analytics) to create a single source of truth for performance. Your analysis will directly inform campaign optimizations, guide strategic decisions, and provide forecasting that shapes our market approach. This position requires a unique blend of technical data skills, marketing acumen, and a collaborative spirit, as you will partner closely with marketing managers, the sales team, program staff, and senior leadership to turn data into actionable intelligence. What You Will Be Doing Manage and integrate marketing data systems by building reliable pipelines across core platforms, maintaining clean data, and ensuring accurate lead tracking and attribution. Develop dashboards and automated reporting that provide clear visibility into KPIs, lead flow, pipeline performance, and program results. Analyze campaign and channel performance to identify trends, improve conversion and engagement, and guide data-driven marketing decisions. Support AI platform adoption by coordinating implementation, monitoring usage and performance, assisting with training, and partnering with IT on integrations. Contribute to digital marketing execution as needed, including email setup, content scheduling, and other assigned marketing support tasks. Qualifications Applicants for this role are required to have: 3+ years of experience in a marketing analytics, data analysis, or business intelligence role. Demonstrated experience building and managing data systems and creating performance dashboards that drive business decisions. Proven track record of analyzing marketing campaigns and providing data-driven optimization recommendations. Experience working with a modern marketing technology stack is required. A successful candidate should also demonstrate these preferred characteristics and/or skills: Experience in B2B marketing and/or regulated industries (such as utilities or energy) is highly desirable. This is a full-time, exempt position located in Portland OR. Minimal travel is anticipated for this role. Compensation & Benefits The full salary range for this full-time, exempt/non-exempt position in Portland Oregon is $73,920 (min) - $92,400 (mid) - $110,880 (max). At Cascade, transparency and fairness are core to how we work. We post the full salary range for every role because we value clarity and equity. Our offers are thoughtfully determined based on factors such as location, experience, qualifications, and internal equity, to ensure fairness. We aim to ensure consistency and integrity in every decision. Our total rewards include competitive pay and a comprehensive benefits package designed to support your wellbeing and financial security. We provide health, dental, and vision coverage, along with flexible spending and health savings account options that include employer contributions. Additional benefits include life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k)-retirement plan with a guaranteed 3% employer contribution. Cascade is proud to offer an Employee Stock Ownership Plan (ESOP), annual cash performance bonuses, paid vacation and sick time, and an inclusive, flexible holiday policy. To further support wellbeing, we provide a $500 contribution that can be applied to an HSA, FSA, or Lifestyle Spending Account. AAP/EEO Statement Cascade is an Equal Opportunity Employer; employment decisions are made without regard to race, color, religion and religious practices, sex (including pregnancy, gender expression, and sexual orientation), national origin, age, physical or mental disability, genetic information, or family, marital, or veteran status. To request a reasonable accommodation during the application and interviewing process, please contact the Cascade recruiter. Cascade Energy uses the federal E-Verify system to determine eligibility for work in the United States and conducts post-job offer, pre-employment drug screening. #J-18808-Ljbffr