Marketing Maestro: Content, Campaigns & Events (Hybrid)

Marketing Coordinator at McInnis Inc. Woburn, MA. DESCRIPTION As the Marketing Coordinator, you will play a key role in the creation, curation, and execution of Sally’s marketing initiatives. This includes social media, printed menus & materials, store-level marketing campaigns, and training content. RESPONSIBILITIES Campaign Management Assist in the planning, execution, and optimization of marketing campaigns across various channels including social media, email, and paid advertising. Contribute to all of Sally’s social media channels, including content creation, scheduling, posting, audience engagement, and responding to guest inquiries. Content Creation Collaborate with the creative team to produce compelling content for different platforms such as blogs, social media, and newsletters. Be onsite for content creation, marketing events, photo shoots, and marketing meetings. Create digital marketing materials including recruitment and retention videos, promotional videos and photography, and social media content, both paid and organic, to grow brand awareness and drive sales. Market Research Assist research in partnership with Operations to analyze customer behavior, purchasing habits, and industry trends. Performance Reporting Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement. Event Coordination Help organize and manage events, webinars, and trade shows, ensuring all marketing materials and logistics are in place. Collaboration with Operations Work closely with cross-functional teams including Operations, product development, and guest relations to ensure alignment and consistency in messaging. Partner with Operations to ensure that all marketing materials are stocked and in good condition. Prepare and order in-store signage and paper goods using preset templated materials. ROLE COMPETENCIES Attention to Detail Fully understand and embody the Sally’s Apizza culture and the historical evolution of the brand. Taking responsibility for a thorough and detailed method of working. Functional Expertise and Usage Acquiring and applying functional knowledge in videography, photography, content creation, graphic design, and social media. Understanding of social media, pop culture, and viral trends. Up-to-date knowledge of social media algorithms and how to create viral content. Organizational Awareness Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities, perceiving the impact and the implications of decisions on other components of the organization. Oral Communication Shaping and expressing ideas and information effectively. Conducting on-camera interviews. Integrity Upholding generally accepted social and ethical standards in job-related activities and behaviors. JOB REQUIREMENTS Technical Strong computer skills (Microsoft Office, Adobe Creative Suite, and common social media platforms). General understanding of Google Analytics including targeted ads, ROI data, demographic analysis. Basic understanding of SEO. Language English. Basic Spanish (preferred but not required). Experience A minimum of 2 years of proven success in a digital content creation setting. Comprehensive understanding of industry and viral trends. Experience in the restaurant / hospitality industry is a bonus. Certifications N/A. Work Environment Must be able to work on your feet for up to 10 hours at a time and have the ability to lift to 50 lbs. Must be available for work on days, nights, weekends, and holidays. This role requires you to be on-site at locations for at least 3 days a week as well as on-site for all new restaurant openings. Approximately 10% of your time will be spent traveling overnight to various locations around the country on an assigned project basis. SALARY & BENEFITS Starting at $60,000/year, depending on experience. Dental Insurance. Employee discount. Health insurance. Vision insurance. Short-term Disability. Long-term Disability. Group Life. Sick Time & Vacation Time or Paid time off. DETAILS Full-time, in-person hybrid (3+ days a week). Will report to Senior Marketing Manager. SALLY’S CORE VALUES Obsession for Apizza: True passion for the uncompromised quality and tradition of New Haven Apizza. Strive for excellence and bring your personal best to work every day. Commitment to Our Guests: Demonstrate warmth and care while creating memorable moments of hospitality for all guests. Strength of Character: Take pride in your job and use your best judgment to do what is right and fair even when no one else is looking. Actively seek to build trust with colleagues and guests. We Are Hungry: We are a teaching company filled with people who are hungry for knowledge and growth. Our hunger is insatiable, and we crave honest feedback to strengthen our skills and hold each other accountable. #J-18808-Ljbffr