Vice President, Social Media
Confidential
Vice President, Social Media
About the Company
Innovative communications firm
Industry
Marketing and Advertising
Type
Privately Held
Founded
2006
Employees
1001-5000
Categories
- Consulting & Professional Services
- Marketing & Advertising
Specialties
- healthcare marketing
- digital strategy
- multichannel marketing
- web development
- relationship marketing
- social media
- dtc
- mobile
- non-personal promotion
- media planning & buying
- user experience
- sem
- pharmaceutical
- biotech
- otc
- roi measurement & analytics
- consumer
- professional marketing
- consumer and patient marketing
- market access
- pr & influence
- media
- and consulting
Business Classifications
- B2C
About the Role
The Company is seeking a Vice President of Social Media to lead strategic social and influencer programs across healthcare and consumer health accounts. Responsibilities include advising clients on social strategy, digital trends, content, and platform innovation, and overseeing campaign planning and execution to ensure quality, compliance, and measurable impact. The role partners with creative, media, digital, and account teams to deliver integrated communications, while using analytics and social listening to inform recommendations. The Vice President will also lead client workshops, mentor teams, support new business development, and guide clients through reputation-sensitive situations. Candidates should have at least 10 years of experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors. They should bring deep knowledge of major and emerging social platforms, healthcare communications, audience behavior, creator partnerships, and compliance processes. The role requires experience managing complex client relationships and integrated programs, developing teams, presenting to senior stakeholders, and leading workshops and pitches. Familiarity with social listening and analytics tools, along with commercial skills in budgeting, forecasting, and business growth, is also required.
Hiring Manager Title
Senior Vice President, Social Media
Functions
- Marketing
Vacancy posted 4 days ago
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