Sr ABM Innovation Choc & Adj
The Hershey Company
Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.
Sr ABM Innovation Choc & Adj Posted Date:Jun 9, 2026 Requisition Number:
128795
Job location: Hershey, PA
Summary
The Chocolate DCS team is responsible for driving brand strategy, marketing & product innovation, and whitespace
growth across Hershey's chocolate portfolio and adjacent categories for brands including Reese's, Hershey's Kit Kat,
PayDay, Cadbury, and Brookside amongst many others.
The Chocolate DCS Sr.ABM/ABM - Kit Kat & Variety will be responsible for developing holistic and strategic
consumer-grounded growth initiatives in support of the Kit Kat and Variety brand portfolio. They will lead
strategy formation and project execution to address trends, unmet consumer needs, and whitespace opportunities to
achieve Hershey's growth ambitions. This includes developing new product and non-product initiatives from discovery
and ideation through commercialization.
Responsibilities
- Leverage knowledge of ongoing trends in chocolate and broader snacking categories to identify whitespaceopportunities and translate insights into actionable innovation strategies
- Identify, analyze, structure, develop, and present recommendations to leaders
- Work cross-functionally and collaboratively to execute projects, coordinating and leading activities withvirtually every function in the company
- Lead and direct activities with third party suppliers and partners, inclusive of agencies and research vendors
Qualifications
- Minimum 3 years of relevant work experience.
- Strong leadership, strategic thinking, and planning skills.
- Self-motivated with an entrepreneurial mindset and ability to drive innovation.
- Solid business knowledge and general management approach.
- Excellent analytical and project management skills; able to manage multiple priorities and deliver on timelines.
- Proficient communicator (verbal and written) across diverse audiences, including senior leadership.
- Functional marketing expertise with experience in syndicated data (e.g., Circana, Numerator) preferred.
- Demonstrated accountability for business results and economic value creation.
- Lifelong learner with potential to develop and mentor others
Experience & Education
- Bachelor's degree required
- MBA or relevant master's degree preferred
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.
To request an accommodation via phone, please call View phone number on click.appcast.io and leave a voicemail with your contact information. You may also email a request for accommodation to View email address on click.appcast.io. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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