General Sales Manager
Walterboro Ford
Walterboro Ford is a growing, family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency, customer experience, and long-term growth .
We are looking for an experienced General Sales Manager (GSM) who can lead from the front, develop people, and drive consistent growth across new, used, and F&I operations .
This is a rare opportunity to join a dealership that is actively scaling operations and building a strong community-driven brand built around our promise:
“The price you see is the price you pay.”
If you are a leader of people, processes, and profitability , we want to talk to you.
What You'll Do
Lead the sales team to achieve monthly volume and gross targets
Oversee New Car, Used Car, and F&I departments
Drive used car inventory strategy and acquisition
Manage desking, deal structure, and profit performance
Build strong accountability and training culture
Work closely with marketing and BDC to drive traffic
Ensure exceptional customer experience and CSI performance
What We're Looking For
Minimum 3–5 years dealership leadership experience
Proven ability to grow volume and profitability
Strong used car inventory and appraisal skills
Experience with desking deals and managing F&I performance
Ability to recruit, train, and retain top talent
High integrity and strong leadership presence
What We Offer
Competitive compensation with strong bonus structure
Opportunity to lead a growing dealership
Strong ownership support and investment in growth
Long-term career advancement opportunities
If you are ready to lead a high-performing dealership team, apply today.
The General Sales Manager (GSM) is responsible for overseeing all sales operations including new vehicle sales, used vehicle sales, F&I performance, and sales team development .
This role focuses on driving profitability, building a strong sales culture, and creating an exceptional customer experience while maintaining accountability across the sales department.
Core Responsibilities
Sales Leadership
Lead and manage New Car Manager, Used Car Manager, and Sales Managers
Set and monitor monthly sales and gross profit goals
Conduct daily sales meetings and performance reviews
Ensure strong showroom and phone sales processes
Maintain high customer satisfaction and review scores
Used Vehicle Operations
Oversee used vehicle inventory strategy
Maintain proper inventory levels, turn rate, and aging management
Ensure competitive pricing and merchandising
Lead appraisal strategy and trade acquisition
Profitability & Deal Structure
Oversee deal structuring and desking
Monitor front-end and back-end gross performance
Ensure deals meet dealership profitability standards
Work closely with F&I to maximize penetration and product sales
Staff Development
Recruit, train, and mentor sales staff
Create a culture of accountability and professionalism
Provide ongoing sales training and coaching
Improve employee retention and morale
Marketing & Traffic Development
Work with marketing and BDC to drive showroom traffic
Monitor lead conversion and appointment show rates
Assist in promotional campaigns and community engagement
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