B2B Marketing Specialist

B2B Marketing Specialist

Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Qualifications

• Vending Industry or B2B Marketing Experience: Minimum 2.5-5 years of experience in B2B marketing, lead generation, or digital advertising, preferably in vending, food service, or automated retail industries.
• Knowledge of Business Location Targeting: Understanding of how to identify and attract businesses that would benefit from vending machines, including high-traffic office buildings, manufacturing facilities, gyms, and schools.
• Social Media & Paid Ad Expertise: Experience using LinkedIn, Facebook, and Instagram Ads to generate B2B leads, as well as implementing strategies that drive inbound inquiries from businesses.
• Content Creation & Industry Positioning: Ability to create compelling marketing materials, website content, and blog posts that educate businesses on the benefits of vending services and drive inbound leads.
• Strategic Networking & Relationship Building: Strong ability to engage with business owners, property managers, and corporate decision-makers through networking groups, trade shows, and online communities.
• CRM & Data-Driven Marketing: Proficiency in CRM tools (e.g., HubSpot, Salesforce) to track lead engagement, automate follow-ups, and analyze marketing performance for continuous improvement.

Core Responsibilities

• Strategic Lead Generation & Outreach: Develop and execute targeted marketing strategies to attract businesses interested in vending machine placements through organic and paid channels.
• Social Media & Digital Advertising: Leverage platforms like LinkedIn, Instagram, and Facebook Ads to generate warm leads by promoting vending solutions to businesses that align with ideal placement criteria.
• Content Marketing & SEO Optimization: Create and distribute engaging content, including blog posts, case studies, and landing pages, to attract potential business partners through organic search and inbound marketing strategies.
• Referral & Partnership Marketing: Implement referral and incentive programs with existing clients and business partners to generate new vending placement opportunities.
• Industry Networking & Community Engagement: Build and nurture relationships within business networks, trade associations, and local chambers of commerce to increase awareness and generate leads through strategic partnerships.
• CRM & Lead Nurturing: Maintain and track engagement using CRM software, ensuring all warm leads are followed up on effectively to optimize conversion rates and secure vending machine placements.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!