Analyst II, Marketing Analytics - Corporate (Las Vegas)

Job Description The Analyst II role supports the Caesars Entertainment ‘Enterprise Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions). This position primarily supports Marketing Analytics initiatives, partnering with Marketing stakeholders to evaluate campaign performance, customer behavior, promotional effectiveness, and customer engagement trends. Responsibilities Interact with Senior leaders in Analytics to develop and refine requests for analyses, identifying potential business opportunities and discussing related analyses with Analytics leadership. Conduct objective, rigorous analytics to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials and assume an increased role in communicating analysis findings clearly and concisely to senior management, in both verbal and written formats. Assist Analyst I team members in structuring and executing their analytics and developing presentation materials. Play an active role in the development, implementation, and evaluation of strategic projects. Develop and support reporting for operating departments across the enterprise to provide senior leaders visibility into trends and business performance drivers. Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools. Capable of working in both Microsoft Excel and PowerPoint. Propose and implement improvements to processes and reports. Contribute to projects that require input from other Analytics team members. Help to train and onboard new team members in technical skills, tools & processes. Qualifications Bachelor's degree from an accredited four-year college. 1+ year of professional work (or equivalent experience). Demonstrated business acumen; can articulate the fundamental drivers of business performance. Intermediate skills in querying, analyzing, and visualizing large data sets; some experience in working with Microsoft Excel and PowerPoint. Strong critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences. Intellectual curiosity and willingness to quickly learn relevant database applications and software, as well as industry-specific terminology and dynamics. Desire to understand a broad range of operations within the casino and hospitality industry. Ability to effectively interact with key stakeholders, manage multiple projects simultaneously, and meet deadlines while consistently delivering accurate and high-quality work. Demonstrated ability to work effectively in a team-oriented environment. Ability to uphold and demonstrate the highest level of integrity. Preferred Qualifications Bachelor’s degree from a top‑tier program in Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science. Graduate Degree in Business, Economics, Mathematics/Statistics, Hotel Management, or an equivalent technical field. Exposure to statistical analysis or optimization analytics. Proficiency in one or more of the following programming languages: SQL, R, VBA, SAS, Python, and/or experience with Google BigQuery. Hyperion experience is a plus. Experience with web‑based data visualization tools, such as Tableau or MicroStrategy. Prior experience in the gaming/hospitality industry. #J-18808-Ljbffr Caesars Entertainment