Sr. Brand Manager, Equity ON

Glanbia Performance Nutrition has a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®. Our product range spans powders, ready-to-drink beverages, bars, and capsules - formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

Sr. Brand Manager, Equity - Optimum Nutrition (ON)

Position Overview

The Sr. Brand Manager, Equity - Optimum Nutrition is responsible for leading brand strategy, equity growth, and long-term value creation for the Optimum Nutrition brand. This role serves as the steward of brand positioning, identity, and strategic direction-translating consumer insights and business objectives into compelling brand strategies and communications frameworks that drive sustained growth.

Reporting into Brand Leadership, this role partners closely with Integrated Marketing, PR, Consumer Insights, Sales, and Global Marketing teams to ensure consistent, powerful execution across touchpoints while maintaining a strong long-term brand lens. The Sr. Brand Manager operates with a "business owner" mindset, balancing brand health, equity growth, and commercial performance.

Key Responsibilities

Brand Strategy & Equity Leadership

• Lead the development and execution of annual and long-range brand strategies aligned to Optimum Nutrition's long-term vision and overall GPN strategy
• Own and evolve the brand's positioning, identity, and storytelling platforms, ensuring clarity, consistency, and differentiation across markets and channels
• Provide strategic input into 3-5 year brand plans, identifying growth opportunities across innovation, messaging, portfolio, and activation
• Serve as the internal guardian of brand equity, ensuring all initiatives strengthen long-term brand value

Consumer Insights & Strategic Planning

• Leverage consumer, category, and cultural insights to inform brand strategy, innovation direction, and communication priorities
• Partner with Insights & Analytics to monitor brand health, equity metrics, and performance trends, translating insights into actionable recommendations
• Conduct market and competitive analysis to identify white space opportunities and risks to brand equity

Communications & Storytelling

• Develop and lead integrated communication frameworks (brand narratives, platforms, campaigns) that ladder functional benefits to emotional impact.
• Own the "big idea" development for equity campaigns in partnership with creative, media, and PR agencies.
• Drive compelling storytelling across consumer marketing, partnerships, PR, influencer, and social-ensuring consistent tone and voice.

Campaign & Activation Oversight

• Lead the development of brand equity campaigns (annual and multi-year), ensuring excellence in creative quality, execution, and effectiveness.
• Brief and manage cross-functional partners and agencies to deliver best-in-class creative that builds memory structures, not just short-term engagement.
• Ensure campaigns are optimized for full-funnel impact, from awareness through to consideration and brand trust.

Portfolio Strategy

• Own innovation big bet launch activation plans and execution for the brand in partnership with base business brand managers, PR, and Cross-Functional teams
• Identify portfolio gaps and growth opportunities grounded in consumer needs, trends, and brand strategy
• Contribute to portfolio optimization decisions with a focus on long-term brand and business impact

Brand Activation & Communication Frameworks

• Define the overarching brand activation and communication strategy that delivers against brand equity and marketing objectives
• Set the strategic direction for integrated marketing briefs, ensuring consistency across creative, media, content, and channel execution
• Partner with Integrated Marketing and Activation teams to ensure brand stories are brought to life effectively across paid, owned, and earned platforms
• Oversee creative development through agency and/or internal partners, ensuring work elevates the brand and aligns with strategy

Cross-Functional Leadership & Influence

• Lead and influence cross-functional teams including Integrated Marketing, Creative, Innovation, Sales, Commercial Planning and Global Marketing to translate brand equity strategy into clear sell stories and activation guidance
• Act as a player/coach supporting junior brand team members and contributing to team capability development
• Effectively brief, align, and inspire stakeholders through clear, compelling strategic communication
• Equip internal teams with brand narratives, toolkits, and frameworks that make the brand easy to sell and consistently activated.

Measurement & Learning

• Establish and track brand equity KPIs (salience, meaning, consideration, trust) in partnership with Insights & Analytics.
• Use data, learning agendas, and post-campaign analysis to continuously refine communication effectiveness and creative quality.
• Champion a test-and-learn mindset while protecting core brand assets and long-term equity.

Scope & Decision Rights

• Owns brand equity communications strategy and execution across the network.
• Leads agency partners across media, creative, PR, and influencer as it relates to brand storytelling.
• Sets standards for brand voice, messaging, and narrative consistency.
• Own or strongly contribute to brand P&L and budget management, operating with full accountability for investment decisions

Qualifications & Experience

• Bachelor's degree required; MBA or Master's degree preferred
• 7-10+ years of relevant CPG brand management experience
  or
• 5-7+ years of CPG experience with an advanced degree (MBA)
• Proven experience leading brand strategy, equity building campaigns and brand platforms, not just product launches and cross-functional projects
• Strong background in creative briefing, agency leadership, and brand storytelling
• Experience in health, wellness, or performance nutrition preferred

The role is responsible for owning and elevating the master brand voice, narrative, and equity-building communications across the full funnel setting the brand's meaning, consistency, and emotional impact, and ensuring the brand shows up with clarity, distinctiveness, and cultural relevance across consumer, commercial, and internal touchpoints.

What we would like to offer you!


The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. Apply now and make a difference in the world of health and wellness! Glanbia provides a reasonable range of compensation for roles; the salary range for this role is $125,000 - $170,000 plus annual bonus. This range may not be applicable to other locations and targeted salary is midpoint of range.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia our culture will celebrate individuality, knowing that together we are more.