Senior Social Media Manager

Job Description

Job Description

Payrate: $55.00 - $55.00/hr

Summary:
The Senior Social Media Manager leads all aspects of how Home Internet’s social strategy makes it way from the page to your feed. The right candidate will develop, implement, and refine the development of social media campaigns driving social consumer journey. You should have experience managing end-to-end full-funnel social creative campaigns – the content calendar you own will be a mix of organic content, creators and whitelisting, high impact ad units, and lower-funnel demand gen; bonus if you’ve got a grasp of using Agile and Next Best Action marketing, as well as developing test and learn agendas. You’re dual-minded – you harness consumer research, insights, and prior findings to build consumer-first social campaigns across the entire funnel, with a focus on increasing our conversion efficiency. You use your experience to report performance and insights to the Senior Leadership team and operationalize takeaways. You also lead agencies in the development of thoughtfully crafted creative applying current trends and use your problem-solving skills to shift around obstacles when needed.

Responsibilities:

• Creates and iterates the paid social strategy and learning plan for each line of business they manage to inform tactics and creative executions, including channels, placements, and visual and copy continuity.
• Leads the development, implementation, and management of line of business social media campaigns that deliver demonstratable results against key goals and critical metrics across pertinent social channels
• Builds campaign briefs aligned to learning plan to drive creative strategy, delivering consumer-first social advertising across channels and funnel tactics.
• Owns reporting across channel and campaign performance, tracking goals, metrics, impact, KPIs and ROI for line-of-business lift, including reporting and management tools.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Qualification:

• Bachelor's Degree or equivalent experience in Communications, Advertising, Journalism, English, PR or related field (preferred)
• 4-7 Years proven experience in social media, writing/editing, communications, public relations or related field, with a focus of both brand and demand generation
• 4-7 Years Social content development including leading agency partners and collaboration with external brand partners
• 4-7 Years Experience in one or more of the following: social/digital/media agency or Fortune 500 company

Skills:

• Communication (Required)
• Media/Public Relations (Required)
• Organizing (Required)
• Microsoft Office (Required)
• Social Media Communications (Required)
• Wireless (Preferred)
• Public Relations (Preferred)

Pay Transparency:  The typical base pay for this role across the U.S. is: $55.00 - $55.00/hr . Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 

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