Senior Social Media Manager

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at Job Description We are looking for an experienced Events and Announcements Social Media Manager to support Microsoft and help turn high-visibility launches, events, and announcements into coordinated, channel-ready social moments. This is not a traditional event-management role. The focus is social activation: building the plan, aligning stakeholders, managing editorial readiness, coordinating approvals and publishing, monitoring performance, and translating results into clear recommendations. You will connect strategy and execution across a fast-moving, highly matrixed environment where timing, accuracy, and judgment matter. Develop social activation strategies for Microsoft events, product launches, announcements, and priority moments, defining objectives, target audiences, channel roles, timing, and success measures. Translate business and campaign briefs into actionable pre-event, live-moment, and post-event social plans. Recommend how announcements should activate across channels based on audience behavior, platform strengths, business priorities, risk considerations, and available content. Identify opportunities to connect related moments, extend the value and lifespan of high-performing content, and create continuity across the editorial calendar. Editorial Readiness & Publishing Operations Build and maintain detailed editorial calendars, activation timelines, readiness checklists, and ownership plans across multiple concurrent workstreams. Coordinate final copy, creative assets, links, channel specifications, tagging, tracking parameters, scheduling, and version control to ensure content is launch-ready. Manage publishing workflows in Sprinklr, ensuring approvals, embargo timing, dependencies, and launch requirements are clearly documented and resolved. Review scheduled content for accuracy, brand alignment, platform best practices, accessibility, and final asset readiness. Monitor live social activity and adjust plans in real time as business priorities, timing, approvals, or external conditions evolve. Stakeholder & Program Management Serve as the central point of coordination across Microsoft social leads, product marketing teams, creative partners, agencies, legal and compliance reviewers, and publishing teams. Lead status discussions, proactively identify risks and dependencies, clarify decisions and ownership, and keep stakeholders aligned on priorities, readiness, blockers, and changes. Manage multiple high-priority, concurrent requests while maintaining quality, deadlines, and a strong stakeholder experience. Navigate a complex, matrixed environment with confidence and diplomacy, influencing progress and driving accountability without relying on direct authority. Performance, Insights & Continuous Improvement Track event and announcement performance using established metrics, tagging structures, measurement frameworks, and reporting inputs. Go beyond activity reporting to identify what worked, what did not, why it mattered, and how future activations can improve. Translate campaign and channel performance data into concise, actionable insights and recommendations for social leads and business stakeholders. Lead or contribute to post-activation reviews, capturing learnings and maintaining reusable playbooks, templates, checklists, and best practices. Apply AI-assisted workflows and automation thoughtfully to improve planning efficiency, quality control, analysis, and operational consistency. 3+ years of experience in social media strategy, editorial operations, integrated marketing, campaign activation, or a related field. Demonstrated experience coordinating high-visibility social campaigns, product launches, announcements, events, or related activations. Strong program and project management skills, with the ability to manage multiple interdependent workstreams, deadlines, approvals, dependencies, and shifting priorities. Excellent written and verbal communication skills, including clear status reporting, stakeholder guidance, and concise, executive-ready recommendations. Strong editorial judgment and attention to detail across copy, creative assets, links, tagging, timing, tracking, and platform requirements. Experience analyzing performance data to generate actionable insights and improve future social strategy and execution. Ability to work independently, exercise sound judgment, and collaborate effectively across large, cross-functional and matrixed teams. Preferred qualifications Experience supporting Microsoft or another large enterprise technology organization. Hands-on experience with Sprinklr or a comparable enterprise social publishing, management, and reporting platform. Experience developing and managing social content across LinkedIn, X, Instagram, TikTok, YouTube, Threads, and emerging or community-based channels. Working knowledge of social media governance, brand safety, accessibility, approval workflows, and embargoed communications. Proficiency with Microsoft 365 tools, particularly Teams, Outlook, &SharePoint/OneDrive. Own day-to-day social management for the Copilot CSA, including content planning, intake, coordination, publishing readiness, and follow-through. Partner closely with product marketing managers, social leads, creative partners, and client stakeholders to understand objectives and turn complex product stories into audience-relevant social content. Develop and adapt content for platform-specific use across LinkedIn, TikTok, X, Instagram, Facebook, YouTube, and emerging channels, choosing the right format, voice, and call to action for each. Use Sprinklr confidently to support social planning, workflow management, scheduling, publishing, quality assurance, and performance reporting. Manage announcements, launches, campaigns, and fast-turn requests, coordinating copy, creative assets, reviews, approvals, dependencies, and final delivery. Write and refine social copy that makes AI and technology topics accessible, credible, engaging, and aligned with brand voice. Own day-to-day social management for the Copilot CSA, including content planning, intake, coordination, publishing readiness, and follow-through. Partner closely with product marketing managers, social leads, creative partners, and client stakeholders to understand objectives and turn complex product stories into audience-relevant social content. Develop and adapt content for platform-specific use across LinkedIn, TikTok, X, Instagram, Facebook, YouTube, and emerging channels, choosing the right format, voice, and call to action for each. Use Sprinklr confidently to support social planning, workflow management, scheduling, publishing, quality assurance, and performance reporting. Manage announcements, launches, campaigns, and fast-turn requests, coordinating copy, creative assets, reviews, approvals, dependencies, and final delivery. Write and refine social copy that makes AI and technology topics accessible, credible, engaging, and aligned with brand voice. Mandatory Skills: Data Visualization.Experience: 5-8 Years.The expected compensation for this role ranges from $60,000 to $148,500 .Final compensation will depend on various factors, including your geographical location, minimum wage obligations, skills, and relevant experience. Based on the position, the role is also eligible for Wipro's standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options. Applicants are advised that employment in some roles may be conditioned on successful completion of a post-offer drug screening, subject to applicable state law. Wipro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Applications from veterans and people with disabilities are explicitly welcome. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law. Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity. #J-18808-Ljbffr Wipro